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Perfect Game, a youth baseball/softball organizer and scouting service, has entered into Fortnite, creating Perfect Pillars, a custom baseball-themed map built in Unreal Editor for Fortnite (UEFN) and designed by Tarantula Creative Studio. Perfect Pillars will merge competition, teamwork and digital creativity, offering young athletes and fans a new way to engage through the popular […]
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Major League Soccer will shift its season schedule beginning in the summer of 2027 to better align with the world’s leading soccer leagues, a move that has been discussed for years and finally won approval by the league’s owners. The new season format will have the league begin plan in mid-to-late July and finish in […]
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Castrol has signed a multi-year sponsorship with The Federación Mexicana de Fútbol and Soccer United Marketing, the commercial arm and partner of Mexico’s U.S. Tour, to become the official motor oil and lubricant of the Mexican Men’s and Women’s National Teams in the United States. The deal is the latest sports marketing agreement for company, […]
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Athletes Unlimited Softball League has unveiled two new teams, including in the softball hotbed of Oklahoma City. The professional league, which has strategic investment from Major League Baseball, will welcome the Oklahoma City Spark into the league and revealed the identity of a second expansion team, Cascade. The Spark and Cascade will join the defending […]
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The official schedule has been set for the 2028 Olympic Summer Games in Los Angeles, featuring 51 sports across 49 venues in competition zones across Los Angeles as well as events in Oklahoma City. “With Olympic ticket registration opening in January of 2026, now is the time to start planning what events you want to […]
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Snohomish County, Washington, has been awarded the latest United Soccer League franchise, with Snohomish United set to join the USL W League beginning 2026. The club previously joined USL League Two in 2025. The club will play its home matches at Stocker Fields in Snohomish as a member of the Northwest Division. Snohomish United has […]
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USA Gymnastics has named Kyle Albrecht as its next president and CEO, a position he will start January 1, 2026. A sports industry veteran, Albrecht’s experience includes commercial and partnership development, grassroots participation programs, fan engagement, event management and brand growth. He has been with Major League Soccer since 2019 and in 2023 was named […]
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The National Hockey League has opened a new European office located in Zürich, Switzerland. The office, which officially opened in August 2025, is aimed at expanding the league’s footprint across Europe, focusing on international operations, strategy and development, including media and sponsorship sales. In addition, the Zürich-based team will focus on fan engagement events and […]
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An esports tournament in Beijing has set the record for the largest attendance for an esports match with 62,196 attending the event in the Bird’s Nest Stadium. The Honor of Kings King Pro League (KPL) 2025 Grand Finals, hosted by Tencent and organized by Hero Esports, broke the record on November 8, with tickets to […]
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The LA28 Olympic and Paralympic Games has officially launched its volunteer recruitment program. Details on specific volunteer roles during the Games will be shared in 2026 as the program ramps up to 2028, but the organization is beginning the process to gauge interest from local residents who want to participate. An LA28 Volunteer Program page […]
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