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The Olympic flame for the Milan-Cortina 2026 Olympic Winter Games has been lit in Ancient Olympia, as the Ceremony was moved indoors due to the wet weather forecast. The Ceremony, taking place at the birthplace of the Olympic Games, marks the beginning of the flame’s journey to Italy. After a week-long relay in Greece, the […]
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The Professional Fighters League, the mixed martial arts league, has announced Justin Younghans as its new senior vice president of global partnerships. Younghans joins PFL from Major League Soccer’s Columbus Crew, where he had served as vice president of corporate partnership sales and activation since 2022. He has more than 16 years of experience in driving […]
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FIFA and Globant have signed an expanded partnership, which will see the digitally native company deliver a portfolio of IT solutions, software and digital platform development services across FIFA’s ecosystem. After beginning their collaboration four years ago, the expanded agreement will include enhancements to FIFA’s digital platforms and a new mobile app that will help […]
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FIBA has partnered with premium Swiss sportswear brand FOURTEEN to serve as the official apparel supplier for all FIBA’s 3×3 basketball global events. Launching for the 2026 season, the collaboration will see players kitted out in specific 3×3 basketball apparel that reflects the sport’s fast-paced action and urban culture roots, balanced with the FOURTEEN brand’s […]
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The organizers of the 2034 Olympic and Paralympic Winter Games have chosen “Utah 2034” as the new identity of the host efforts, a move designed to embrace and unite communities across the state, including Salt Lake City and Park City, where many of the events will be staged. The move came with 3,000 days to […]
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LA28 has unveiled the first look at the 2028 Paralympic schedule, which will feature an unprecedented number of sports and medals, an announcement that comes at the official 1,000-day countdown until Los Angeles’ first Paralympic Games. The 2028 Paralympic schedule will take place over 15 days, and feature more than 15,000 para-athletes who will compete […]
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US Squash has sold a majority ownership stake in Club Locker — a proprietary sports management software platform that the national governing body created — to Artisan Ventures, a firm focused on scaling businesses with niche software, content and community offerings. The transaction is believed to be the first example of an NGB creating and […]
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USA Track & Field is having a moment. The national governing body has announced that it secured $44.5 million in audited revenue in 2024, the largest in the organization’s history and a nearly $8 million increase from 2023. The milestone continues a trend that has seen the NGB record 10 years of considerable growth and […]
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The Georgia World Congress Center Authority has selected Solomon Group and WINK to serve as executive producer of the FIFA Fan Festival Atlanta, which will be held at Centennial Olympic Park in June and July 2026 during the World Cup. The agencies were selected from a field of more than 60 applicants lead production and […]
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Houston is making plans to secure a legacy from hosting the 2026 FIFA World Cup, announcing the launch of Impact Houston 26. The initiative will be a joint effort between the FIFA World Cup 26 Houston Host Committee and the foundation of the Harris County–Houston Sports Authority. Impact Houston 26 will operate under The Sports Authority Foundation, a 501(c)(3) […]
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