The PGA TOUR and Viking have announced a new multi-year marketing partnership that will confirm Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions.
The agreement, which runs through to 2030, includes a brand awareness campaign for Viking through media and digital placements on various PGA TOUR platforms.
“We are very pleased to be the Official Cruise Line of the PGA TOUR and PGA TOUR Champions,” said Richard Marnell, executive vice president of marketing at Viking. “Both golf and travel are important priorities in the lives of many Viking guests, so partnering with the PGA TOUR is a natural fit and builds on our continued commitment to support cultural programming and events.”
“We are excited to introduce Viking to our fans across the world as the new Official Cruise Line of the PGA TOUR and PGA TOUR Champions,” said Dan Glod, PGA TOUR executive vice president, corporate partnerships. “A universally recognized leader in the industry, we’re proud to partner with Viking as they are known for providing memorable and enriching travel experiences that resonate with our players and fans.”
Partnerships and Sponsorships
Founded in 1997, Viking now operates a fleet of more than 100 ships, exploring 21 rivers, five oceans and all seven continents.
As well as partnering with prestigious institutions such as the Los Angeles Philharmonic, the British Museum and the Metropolitan Opera, the company has also made inroads in sports industry sponsorship by announcing a long-term agreement with the Norwegian Football Federation. The agreement designated Viking as the main sponsor for the National Team Academy (Landslagsskolen) and Norway’s U-level national teams.
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000