White Castle USA Luge

USA Luge and White Castle Slide Into Renewal

One of the more creative sponsorship deals in Olympic sports will continue as White Castle and USA Luge have renewed their partnership through 2023. The pairing of luge athletes known as sliders and the small hamburgers of the same name comes after the two sides first joined forces in 2017. Since then, White Castle has […]

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NCAA logo_final

NCAA Cancels Division III Winter Championships Amid COVID Pandemic

As the NCAA announced that an entire division of collegiate sports will have its winter championships canceled for the second year in a row, it also has announced three more Division I championships will be conducted in a single-site, bubble-style environment. Due to low participation numbers among member schools, NCAA Division III winter championships are […]

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Comcast
Photo: Eric Schramm Photography

Comcast Renews U.S. Ski & Snowboard Sponsorship

Comcast will continue as the official cable television and communications partner of U.S. Ski & Snowboard through 2023. The sponsorship renewal will allow Comcast to support the national governing body’s Olympic skiers and snowboarders and will feature the company’s Xfinity brand as the title sponsor of the Xfinity Birds of Prey men’s alpine ski racing […]

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Crash Course USS

U.S. Ski & Snowboard Signs With Concussion Awareness Program

U.S. Ski & Snowboard has become the latest national governing body to partner with TeachAids to provide members with access to concussion-awareness resources through the company’s Crash Course education initiative. The video-based interactive learning experience was developed alongside a team of academics, researchers, doctors and athletes. The program uses virtual reality and other interactive online […]

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USA Luge Running of the Bulls

USA Luge Continues Lacrosse Ball Fundraiser

One of the more amusing fundraising events in Olympic sports will see its sixth annual event when USA Luge organizes the Duluth Trading Company USA Luge Running of the Balls on February 20. The event, which will air on the organization’s website, offers participants the chance to purchase lacrosse balls, which are then run down […]

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NCAA Div II Championship Basketball
Ferris State's Peter Firlik drives against Northern State's Ian Smith during the first half of the NCAA Division II men's college basketball championship game on March 24, 2018, in Sioux Falls, South Dakota. (AP Photo/Dave Eggen)

NCAA Opens Bonus Bidding Opportunities for Destinations

Destinations will be able to bid on NCAA championship events that have never before been open for bidding. For the first time this winter, the NCAA will have predetermined hosts for the preliminary rounds in the Division II men’s and women’s basketball tournaments. Bidding is open at ncaa.org/bids and destinations have until January 25 to […]

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DCIM101MEDIADJI_0103.JPG

Great Lakes Sports Commission Helps Ski Club Improve Suicide Bowl

The Great Lakes Sports Commission has agreed to provide a $55,000 grant to the Ishpeming Ski Club in Michigan to help them complete their iconic Suicide Bowl ski venue improvement project. The proposed project is part of a five-year plan to improve and modernize the venue, developing it into a regional ski jumping and Nordic […]

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NWHL Crop

NBCSN to Broadcast NWHL Isobel Cup Semifinals, Finals

The National Women’s Hockey League 2021 Isobel Cup Semifinals and Final will air live on NBCSN on February 4–5 from Herb Brooks Arena in Lake Placid, New York, the first time that women’s professional hockey will be live on a major national cable network in the United States. “Our partnership with NBC Sports is monumental […]

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Blue Jays Phillies Baseball
Many sports were forced to have cardboard fans in 2020. What will 2021 bring? (AP Photo/Laurence Kesterson)

The 2021 Outlook for the Sports-Event Industry

The year 2020 will go down as a moment where the sports-event industry was forced to pivot. The impact of the COVID-19 pandemic was felt by all stakeholders, whether they are destinations, event organizers, hotels or any number of suppliers. While there has been evidence that the industry has begun its recovery, there are still […]

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U.S. Figure Skating

2021 U.S. Figure Skating Championships Relocated to Las Vegas

The 2021 Toyota U.S. Figure Skating Championships, scheduled to take place in San Jose, California, in January, will be held instead in Las Vegas at the Orleans Arena with San Jose’s SAP Center selected as host for the 2023 national event. The 2021 event will take place from January 11–21. Fans who planned on attending […]

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