Category: Winter Sports

Winter Sports — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Italy 2026 Milan Cortina Winter Olympics
IOC President Kirsty Coventry (AP Photo/Antonio Calanni)

Switzerland Unveils Potential Venues for 2038 Olympic Winter Games Bid

Switzerland has unveiled the potential venues for its bid to host the 2038 Olympic and Paralympic Winter Games. 10 cantons and 14 municipalities across the country are supporting the project, it was announced by the Switzerland 2038 association during a press conference held in the Swiss capital Bern. The bid team has been keen to […]

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Milan Cortina
The IOC has unveiled 'Ti Amo', a short film to promote Milano Cortina 2026 (Credit: IOC)

IOC Marks One Month to 2026 Olympic Winter Games in Italy

The International Olympic Committee has marked one month to go until the 2026 Olympic Winter Games by unveiling “Ti Amo,”, a short film inviting the world to fall in love with Milano Cortina 2026 beginning on February 6. Set to the classic song “Ti Amo” [“I Love You” in English], the IOC film sets out to […]

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gabe-ferguson-Spring-Fling-Rockstar-Clavin_MDC3278-1080×1080
Photo courtesy of Rockstar Energy Open

Rockstar Energy Open Debuts at Breckenridge Resort

The Rockstar Energy Open will present its first winter snowboard event at Breckenridge Ski Resort in Colorado, December 19–21, building on two successful summer skateboard competitions in Portland, Oregon. In launching the event, the oraganizers have announced 28 partners that will help deliver an immersive event of snowboard culture, competition, music and community. National partners […]

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Bombas U.S. Figure Skating

U.S. Figure Skating Partners with Bombas

U.S. Figure Skating has reached a deal with Bombas to become an official supplier of the national governing body. Bombas is a sock and apparel brand with a mission to help those experiencing homelessness. For every item purchased, one item is donated to a network of over 4,000 partners around the United States and Canada. “At Bombas, we […]

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U.S. Ski & Snowboard
U.S. Ski & Snowboard has partnered with YouTube for athlete content (Credit: U.S. Ski & Snowboard)

U.S. Ski & Snowboard Partners with YouTube for Athlete Content

U.S. Ski & Snowboard and YouTube have announced a new partnership, aimed at bringing fans closer to Team USA athletes as they prepare for the 2026 Olympic and Paralympic Winter Games in Milan–Cortina, Italy. The pact marks the first partnership between YouTube and a U.S. winter national governing body. Under terms of the deal, YouTube […]

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NHL Classic
The NHL Heritage Classic will return to Winnipeg in October 2026 (Credit: NHL)

Tim Hortons NHL Heritage Classic to Return to Winnipeg in 2026

The NHL has announced that the Tim Hortons NHL Heritage Classic will return to Winnipeg in October 2026, with the Winnipeg Jets due to face off outdoors against the Montreal Canadiens. The match at the Princess Auto Stadium in Winnipeg, Manitoba, the home of the Winnipeg Blue Bombers of the Canadian Football League, has been […]

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IOC Milan Cortina Torch Light
Courtesy of IOC

Milan-Cortina Olympic Winter Games Torch Relay Ceremony Moved Indoors

The Olympic flame for the Milan-Cortina 2026 Olympic Winter Games has been lit in Ancient Olympia, as the Ceremony was moved indoors due to the wet weather forecast. The Ceremony, taking place at the birthplace of the Olympic Games, marks the beginning of the flame’s journey to Italy.  After a week-long relay in Greece, the […]

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US National Team Bobsleigh
Elana Meyers Taylor and Azaria Hill of USA start their first run of the two-woman Bobsleigh World Cup race in Sigulda, Latvia. (AP Photo/Oksana Dzadan, File)

USA Bobsled/Skeleton Turns to AI for Insights

USA Bobsled/Skeleton is turning to AI to help its athletes gain the extra edge the sport requires to make the podium. Snowflake, an AI data cloud company, has become the official data cloud provider for the national governing body in the months leading up to the 2026 Olympic and Paralympic Winter Games in Milan-Cortina. “Grit, […]

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SKI-ALPINE-WORLD-AUT-MEN-DOWNHILL
US' Bryce Bennett competes during the men's Downhill event of the FIS Alpine Skiing World Cup in Kitzbuehel, Austria, on January 25, 2025. (Photo by Johann GRODER / various sources / AFP) / Austria OUT

U.S. Ski & Snowboard Launches Luxury Hospitality Program

U.S. Ski & Snowboard, the national governing body of Olympic and Paralympic ski and snowboard sports in the United States has launched a luxury travel and experience program, The Crest Club. The exclusive program will offer a five-star, white-glove experience to fans that want to get closer to the NGB’s 10 teams and 240 athletes. In […]

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Annie White
Annie White addresses the TEAMS Conference in Columbus, Ohio. (Photo by Jared Wickerham)

NGBs Provide Updates at TEAMS Conference

At the TEAMS Conference & Expo in Columbus, Ohio, attendees heard insights from a wide range of Olympic national governing bodies provide updates on their organizations. The updates were part of the U.S. Olympic and Paralympic SportsLink program that is co-located at the conference. Below is an overview of the updates shared. USA Fencing USA […]

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