Colorado Convention Center Renews Contract With ASM Global

Colorado Convention Center in Denver has renewed its contract with ASM Global for another 10 years, continuing a relationship that started in 1994.

The CCC operates under the Denver Alliance Partnership, which was established in 2008 as a collaboration between ASM Global along with Visit Denver, the City and County of Denver, the Denver Arts & Venues, Sodexo Live! and the Hyatt Regency Denver at the CCC. The facility occupies an area of 2.2 million square feet in the central business district of downtown Denver.

“We are thrilled to announce the continued partnership between the City of Denver and ASM Global,” said Ginger White, executive director of Denver Arts & Venues, the city agency responsible for oversight of the convention center. “For 29 years ASM Global has been an integral partner in the management, sales and operation of the Colorado Convention Center. We look forward to continued success in promoting the vibrancy of Denver as reflected in the convention center business.”

The new agreement begins January 1, 2024. CCC plans to implement several initiatives, including providing a more productive, customer-centric and cost-effective worksite for guests and expanding the venue’s ASM Global Acts program, under which the center has successfully executed a sustainability and social-impact plan focusing on carbon management for event organizers.

“We deeply appreciate the City of Denver’s continuing vote of confidence. This facility’s growth potential is boundless,” said Dan Hoffend, ASM Global executive vice president, convention centers. “ASM Global is the largest and best event platform on Earth, which enables us to deliver unparalleled participant-engagement moments for clients in environments that no one else can deliver.”

Hoffend said the planned rollout of ASM Global Insights at Colorado Convention Center will provide the benefits of engaging clients, monitoring guest satisfaction in real time, evaluating performance across various metrics and benchmarking success across the industry.

“We’re exceptionally proud of the caliber of events that we, along with our hospitality partners, have secured for the region over the past nearly three decades,” said John Adams, Colorado Convention Center’s ASM Global general manager. “What really encapsulates our success is the substantial economic impact from events that have taken place in this building. I’m excited and confident that with the opportunities for the future, the convention industry in Denver will continue to strengthen.”