The CrossFit Games will remain in Madison, Wisconsin, in 2024. Madison has played host to the Games, sponsored by NOBULL shoe and apparel company, since 2017 and officials have been vocal about the benefits Wisconsin’s capital city have enjoyed as a result of hosting the event.
“CrossFit and Madison have a very special relationship that we are honored to continue for yet another two years, and I know our businesses and residents will welcome CrossFit back in 2023 and 2024 with open arms,” said Destination Madison and Madison Area Sports Commission Vice President Jamie Patrick. “As we saw during last year’s Games when thousands of people rallied behind an athlete to propel her to the top of the Wisconsin State Capitol stairs, CrossFit athletes, fans and the Madison community are in this together every step of the way.”
CrossFit says Madison’s blend of beauty, culture and recreational opportunities draw spectators from all over the world. The 2023 CrossFit Games will take place August 1–6.
“Our vision for the future is to bring the life-changing potential of CrossFit to more people, in more ways,” said CrossFit Chief Executive Officer Don Faul. “The CrossFit Games are a focal point for our brand as we reach millions of people around the world and an opportunity for our global community to gather and celebrate as we crown the Fittest on Earth. We’re thrilled to return to Madison, where we’ve been able to form an incredible partnership with the city and local community.”
In addition to the economic impact the event have on host cities, CrossFit is committed to initiatives designed to support local affiliates, coaches, and community members leading up to the Games.
“The athlete experience and the test of fitness itself, is always front-of-mind for CrossFit,” said Justin Bergh, CrossFit’s general manager of sport. “But what I’m most excited about is the lasting impact we can make in host regions like Madison as we use the full strength of our education platform, network of coaches and gyms to introduce fitness to people at all levels.”