Courtney Gresik, a Dew Tour veteran since 2005 in multiple roles, has been promoted to vice president and general manager of the tour.
Gresik will be in charge of all of the tour’s business aspects including brand strategy, sponsorship relations, partnership revenue, content production, execution and event staging. Gresik has worked in action sports since 2005 and held various positions in finance and strategy at TransWorld Media, World Surf League and Adventure Sports Network Group.
“I am very excited to continue to collaborate and carry on our success with Mountain Dew, our amazing team, partners and world class athletes as we continue to drive the excitement, passion and innovation that Dew Tour delivers,” said Gresik. “The incredible success of Dew Tour is a direct product of the care and commitment of everyone involved and I am looking forward to continuing to build on the extraordinary excitement and unique vision that surrounds our events as we continue to deliver an unparalleled experience for our partners, athletes and fans.”
Gresik was the director of business and partnerships for the tour in her most recent role and will now report to Adventure Sports Network Group President Norb Garrett. ASNG has operated and managed the Dew Tour since 2016.
“Courtney has established herself as one of the most dedicated, passionate and well-respected executives in the action sports industry,” said Garrett. “Her deep knowledge of the event as well as the relationships she has established with our valued partners and competitors make her the perfect fit to ensure the Dew Tour’s continued growth and success.”