Going the Distance for Events

Alpharetta, Georgia, has become a popular destination for events, including the IronKids Triathlon, which is held annually in September and attracts about 1,100 participants. Photo courtesy of Awesome Alpharetta
Alpharetta, Georgia, has become a popular destination for events, including the IronKids Triathlon, which is held annually in September and attracts about 1,100 participants. Photo courtesy of Awesome Alpharetta

By Rachel Carter

An abundance of state-of-the-art venues and unending support from local officials make the South-Atlantic region a desirable destination for events

Whether it’s nitty gritty BMX races or fuel-injected NASCAR action, high-stepping horse shows or smooth-gliding rowing competitions, sports events in the South-Atlantic are as diverse as the region itself. With a mix of Deep South and East Coast values, the states bordering the southern Atlantic Coast (as well as Florida’s embrace of the Gulf of Mexico) offer a wide range of history, culture and geography—all of which shape sports markets.

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