Ironman, Panama City Beach CVB Extend Partnership

Ironman and the Panama City Beach Convention & Visitors Bureau have agreed to a five-year partnership renewal to keep the Visit Panama City Beach Ironman Florida triathlon and the Visit Panama City Beach Ironman 70.3 Gulf Coast triathlon in the destination through 2029.

The title partnership agreement has also been extended through the same period.

“Panama City Beach has been an incredible partner and we are thrilled to continue this journey putting on two remarkable events annually and solidifying this community as one of the premier destinations for triathletes from around the world,” said Scott Langen, regional director for The Ironman Group. “The local support, dedicated volunteers and enthusiastic team at the Panama City Beach Convention & Visitors Bureau have ensured the enduring success of these events. We look forward to providing athletes with exceptional race experiences for years to come here in the beautiful Florida Panhandle.”

The full Ironman begins with a 2.4-mile Gulf swim around the Russel-Fields Pier, followed by a 112-mile ride through the Florida pines forest, ending with a 26.2-mile run along the shoreline on Front Beach Road toward the finish line at Pier Park. The 70.3 Gulf Coast triathlon follows a similar route that includes a 1.2-mile swim, 56-mile bike and a 13.1-mile run that begins and ends at Edgewater Beach & Golf Resort.

“We treasure our 25-year relationship with Ironman and look forward to continuing as the title sponsor for both the Ironman Florida and Ironman 70.3 Gulf Coast triathlons for the next five years,” said Chris O’Brien, director of sports marketing and special events for Visit Panama City Beach. “We are excited about the continued opportunities these events bring to showcase our world-class beaches, family-friendly amenities, and warm hospitality to athletes and spectators from across the globe.”

The 25th edition of the Visit Panama City Beach Ironman Florida triathlon took place November 4, 2023. Next year’s edition will be November 2, 2024, with the 70.3 Gulf Coast triathlon scheduled for May 11, 2024.