EnduranceCoalition

Endurance Sports Organizations Form New Coalition

USA Triathlon, Spartan, Tough Mudder, Ironman, Rock ‘n’ Roll Marathon Series, Running USA and USA Cycling have formed the Endurance Sports Coalition, bringing together organizers of more than 50,000 events annually to work on securing relief and support for operators of endurance events and supporting industries from Congress and Capitol Hill lawmakers. The Endurance Sports […]

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Ironman Group Sold to Advance Publications

The Wanda Sports Group has sold the Ironman Group, which includes the Ironman and Ironman 70.3 triathlon, Rock ‘n’ Roll Marathon Series and Epic Series of mountain biking races, to Advance Publications. What in 1978 was one race in Hawaii, the Ironman Group now has more than 235 events in over 50 countries. As part […]

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Ironman Selects Sacramento for New Full-Distance Race

Sacramento, California, will be the latest new Ironman as the racing series and Visit Sacramento announced a full-distance Ironman to be held October 24, 2021. “We are thrilled to be continuing our relationship with the state of California by bringing a full-distance Ironman triathlon to Sacramento next year,” said Dave Christen, regional director for the […]

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Ironman Adds Race in Washington State

Maple Valley, Washington, will become the latest new Ironman host site, with the triathlon company announcing the inaugural Ironman 70.3 Washington for September 20, 2020. “We are thrilled to bring an Ironman 70.3 triathlon back to the state of Washington,” said Dave Christen, regional director for The Ironman Group. “Maple Valley, Washington will play host […]

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Virginia’s Blue Ridge Lands Ironman

In recent years, Ironman has been in acquisition mode. One of those purchases involved three former Rev3 races, including a 70.3 triathlon held in Williamsburg, Virginia. After fulfilling a commitment to hold the 2019 event in May, Ironman decided to shift the event to midsummer, something the colonial city’s already bustling summer tourism scene couldn’t […]

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Visit Panama City Beach to Sponsor Ironman Races

Visit Panama City Beach in Florida has been named the title sponsor of the Ironman Florida triathlon and the Ironman 70.3 Gulf Coast triathlon beginning in 2020 as part of a multiyear agreement. The Florida triathlon is staged annually in early November and the 70.3 race is next scheduled for May 9, 2020. “We are […]

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PANAMA CITY BEACH, Elyse Gallegos celebrates while crossing the finish line to win the Ironman Florida women's age group competition on November 4, 2017, in Panama City Beach, Florida. (Photo by Tom Pennington/Getty Images for Ironman)

Ironman Florida Returns to Panama City Beach

One year after damage from Hurricane Michael forced Ironman to relocate Ironman Florida, the event will return November 2 to its original host city of Panama City Beach. The city’s flat and fast course has been one of the longest-standing stops on the Ironman circuit and features a swim portion in the Gulf of Mexico. […]

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Elizabeth O’Brien Named Ironman Group’s North America Managing Director

Elizabeth O’Brien, who has more than two decades of sports industry experience, is the new North America managing director for The Ironman Group and will oversee all aspects of the business unit including four offices in the United States and more than 70 annual events. O’Brien’s team will be responsible for the performance of running […]

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