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Ironman Extends Partnership with Nirvana

Ironman and Nirvana Europe Limited, a British-based sport travel agency, have extended and expanded their partnership across North America, Europe, and Oceania to provide travel and race experiences for athletes starting in 2023. Nirvana has been the official travel partner to the Ironman European Series since 2005. The enhanced partnership will provide athletes with a […]

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USC running back Vavae Malepeai runs into the end zone for a touchdown against UCLA during the second half of a college football game on November 23, 2019, in Los Angeles. (AP Photo/Marcio Jose Sanchez)
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Sports and COVID-19: The Impact on the Sports-Event Industry

The coronavirus outbreak has forced difficult decisions for the sports-event industry. Here is a look at where things stand. Click here for the latest on COVID-19’s Effect on the Sports-Event Industry. TENNIS: Unvaccinated Novak Djokovic Withdraws from U.S. Open Posted: Thursday, August 25 With the final Grand Slam of the tennis season about to start […]

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Qatar Airways Becomes Airline Partner of Ironman Series

Qatar Airways and Ironman have entered a long-term global partnership, making Qatar Airways the Official Airline Partner of Ironman’s Global and 70.3 Series through the 2025 season. In addition, Qatar Airways will be the title partner of the 2022 editions of Ironman 70.3 Sunshine Coast, Ironman Maryland, Ironman 70.3 Washington and Ironman 70.3 Western Sydney […]

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Photo courtesy Ironman Group

Tallinn to Host Ironman 70.3 European Championship

The capital of Estonia will host the Ironman 70.3 European Championship in 2023 and 2024, taking over hosting rights from Denmark for the first time since 2017. Estonia has hosted a 70.3 race since 2016 and Tallinn will take over hosting duties for the high-profile event from Elsinore. The announcement was made at the pre-event […]

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Competitors dive into Auke Lake to start the swim portion of Ironman Alaska on August 7, 2022 in Juneau, Alaska. (Photo by Christian Petersen/Getty Images for IRONMAN)

Ironman Takes on One of Its Toughest Challenges: Juneau

Organizing the race logistics for any Ironman race can be an arduous task. Now, put the event on an island and try to make sure that all the equipment that the organizers and competitors need can get to one place efficiently and on time. That has always been the case for the Ironman Group when […]

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Right in the middle of St. George's downtown is recognition of the city's Ironman legacy which will be enhanced with this weekend's World Championship. Photo by Matt Traub/SportsTravel

St. George Ready for Unique Ironman World Championship

When St. George hosted the 2021 IRONMAN 70.3 World Championship, it was the latest in a successful partnership between the event organizer and the rust-colored destination in Southern Utah that started in 2010 with an annual event. Then the relationship took an even deeper turn. When Ironman found out that it would not be able […]

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Ironman Announces 70.3 Triathlon in Augusta, Maine

The Ironman Group has announced that Augusta, Maine, will host the Ironman 70.3 Maine in 2022, with the event scheduled for July 31. “Ironman 70.3 Maine has been an athlete favorite for the same reasons people love to come to Maine in the summer. This charming capital city will offer athletes that perfect Maine experience,” […]

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The Ironman Group Approach: Andrew Messick on Triathlons, Competition and Trends

The Ironman Group has been a leader in mass participation events for years. The company’s portfolio now extends well beyond the Ironman triathlon series itself and includes the Rock ‘n’ Roll Running Series, the multi-day road cycling event series Haute Route and a strategic partnership with UTMB Group, which organizes ultra-trail running events. The company has also […]

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