cfThe Reebok CrossFit Games will be held at the Alliant Energy Center in Madison, Wisconsin, starting in 2017. After seven years at the StubHub Center in Carson, California, the event will be held in Madison through at least 2019 under terms of the deal.

The event began as a small gathering at a ranch in Aromas, California, before moving to Carson in 2010 thanks to increased participation. But in recent years, the event has needed to add 4,000 additional temporary seats to increase venue capacity and has posted sell-out crowds for the last five years. After conducting a national search, CrossFit received interest from more than 100 cities interested in hosting the event before selecting Madison.

“The CrossFit Games is more than just good sport, it’s a destination event for the entire fitness community worldwide,” said Justin Bergh, general manager of the CrossFit Games. “We received dozens of very competitive bids from great cities. After months of reviews, interviews and visits, we are very excited to create a whole new experience for our fans in Madison. It’s a great town that already identifies with fitness, and we’re excited to work with the city, sports commission and local community to build something special.”

“We are excited CrossFit has selected Madison as the new host of the Games. We are honored Madison is the first destination outside of California to host CrossFit’s international championship,” said Deb Archer, president and CEO of the Madison Area Sports Commission and Greater Madison Convention & Visitors Bureau. “We believe our community is an ideal fit for this competition of fitness excellence. Madison’s vast recreational assets and active, sports-minded community are the perfect backdrop for this test of fitness greatness. We know Madison will deliver an incredible experience and warm Midwestern welcome to all CrossFit participants, their supporters and fans.”