Maine Sports Commission Names Amanda Royce as Sports Development Director

The Maine Sports Commission has hired Amanda Royce as sports development director.

Royce joins the Maine Sports Commission from the New England Mountain Bike Association, where as events director she coordinated events including NEMBAfest, the largest mountain bike festival in the Northeast, held in Carrabassett Valley in 2022. Before joining NEMBA, she spent nearly a decade at the University of New Hampshire Cooperative Extension, where she was a 4-H outdoors and camp administrator.

“Amanda’s passion for sports and outdoor recreation, and her deep experience and knowledge in sports tourism and event management, make her the ideal person to help us continue to work to promote Maine as a four-season sports destination,” said Sheila Brennan Nee, strategic director of the Maine Sports Commission.

In her role as sports development director, Royce will oversee sourcing leads to attract new events, and have a presence on select local organizing committees throughout the bid and event planning processes. A resident of Porter, Maine, Royce earned a master’s degree in Recreation Management & Policy from the University of New Hampshire and a bachelor’s degree in Recreation Resource Management from Lyndon State College, Vermont.