Marriott International has announced that it will become an official NCAA corporate partner across all 90 NCAA championships. Under terms of the deal, Marriott will be designated as the official hotel partner of the NCAA. The multi-year deal includes the NCAA basketball tournaments and grants Marriott International marketing, media and activation rights at all NCAA championship events.
Marriott will also offer tournament experiences to members of its rewards program, starting with the 2017 Men’s Basketball Tournament. Marriott Rewards members will have the opportunity to use their points to bid on the “Ultimate Men’s Final Four Weekend Experience” that includes two tickets to the Final Four and national championship game, VIP access to a variety of Final Four weekend events and overnight accommodations at the JW Marriott Scottsdale Camelback Inn Resort & Spa with transportation to and from all weekend events in Phoenix.
“We are incredibly excited and honored to serve as the official hotel partner of the NCAA,” said Steve Heitzner, Marriott’s chief sales and marketing officer for the Americas. “College sports bring people from all walks of life together in much the same way travel does and so the affiliation is a natural fit within our larger goal to provide our guests with inspiring and meaningful experiences.”
“We welcome Marriott International as the official hotel partner of the NCAA and look forward to working with its numerous hotel brands that will provide our student-athletes, coaches, athletics administrators and fans with high-level hospitality and service during NCAA championships and events,” said Dan Gavitt, NCAA senior vice-president for basketball. “The goals of Marriott International and NCAA championships are the same—to provide a world-class and memorable experience.”