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Insurance company Allstate has been confirmed as a founding partner of the LA28 Olympic and Paralympic Summer Games, as well as the official home and auto insurance partner of Team USA. It builds on Allstate’s longstanding support of student athletes through university and conference partnerships, scholarships and programs to recognize their leadership and community impact. […]
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Youth baseball and softball platform and scouting service Perfect Game has renewed and expanded its longstanding partnership with DICK’S Sporting Goods. As part of the expanded agreement, the East Cobb Complex in Georgia will officially be renamed DICK’S Sporting Goods Park at East Cobb. It comes ahead of the Perfect Game 11U and 12U Select […]
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When British newspaper The Times reported on July 28 that FIFA was exploring a new structure that would allow it to sell stakes in its prime assets (including media contracts, sponsorships, events) to private investors, few could have imagined the seismic repercussions it would have across the global soccer landscape. The news led to a swift […]
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Before the 2026 FIFA World Cup officially got underway on June 11, it was already guaranteed to be a record-setting affair — as this would be the first edition of the event in its 96-year history to feature three host countries, 16 host cities and 48 national teams competing, with 32 advancing to the knockout […]
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The Premier Lacrosse League (PLL) and Women’s Lacrosse League (WLL) have announced the Lexus Global Lacrosse Games in co-promotion with the National Lacrosse League (NLL) — a new competition featuring the best men’s and women’s lacrosse players in the world representing four nations. The event, which has been sanctioned by World Lacrosse and USA Lacrosse, […]
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Universal Studios Beijing will host The Union Internationale de Pentathlon Moderne’s 2026 Obstacle World Championships (September 2—6) as part of the “Race Across China,” combining UIPM’s Pentathlon and Obstacle World Championships for the first time. The world’s fastest ninja and obstacle racing specialists will compete for medals against the backdrop of The Universal Globe at Universal […]
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World Athletics has unveiled a package of innovations ahead of its inaugural Ultimate Championship in Budapest, Hungary, from September 11—13, as the governing body seeks to reshape track & field competition and bring elite athletes closer to fans. Through enhanced TV coverage, reimagined event presentation and the introduction of fresh digital platforms, World Athletics President […]
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The Professional Triathletes Organisation (PTO) and official governing body World Triathlon have unveiled their new Triathlon World Tour brand, as well as the provisional 2027 T50 and T100 World Championship Tour calendars. Both entities wanted to create a clear and unified competition structure for triathlon that would combine the existing T100 Triathlon World Tour, which […]
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Spain won its second FIFA Men’s World Cup on July 19, beating Argentina 1-0 in the final. Now holding concurrent world and European titles, it was a historic moment for La Roja, but it was not only the Spanish team and its fans across the Atlantic who were raising a glass in celebration. Eight hundred […]
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Hattiesburg will welcome the Mississippi Soccer Association State Cup for the first time on May 8–9, 2027, adding another premier championship event to the city’s growing sports tourism portfolio. The city will host teams, coaches, referees, and families from across Mississippi for a full weekend of competition and community hospitality. Bringing the State Cup to […]
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