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The 2026 FIFA World Cup in Canada, Mexico and the United States — the first World Cup to feature 48 teams and span three host nations — is fast approaching. The entire lineup of 48 qualified national teams and the match schedule have now been confirmed and the planning stages are reaching their conclusion. But […]
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Surfing is coming to the mountains. As part of a sponsorship between USA Surfing and Kamaka Responsible Development that had the company serve as the title sponsor of the 2026 USA Surfing Championships, a wave pool under development in Utah will become a training center for the USA Surfing national team when the venue opens in […]
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The schedule for the 2026-2027 English Premier League season, which begins on August 21, 2026, has been confirmed. Premier League reigning champions Arsenal will kick off the new season against promoted Championship champions Coventry City, who return to the top flight for the first time since the 2000-01 season. Elsewhere across the opening matchday, fellow […]
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The TCS London Marathon, one of the Abbott World Marathon Majors, will be transformed into a two-day event for its 2027 edition. Taking place on Saturday April 25 and Sunday 26, 2027, the expanded event will welcome 100,000 participants across the two days, all taking on the same route from Greenwich to Westminster. It is […]
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The two emblems of the Alpes 2030 Olympic Winter Games and Paralympic Winter Games, inspired by “a mountain revealed by light,” have been officially unveiled. The emblems feature a range of colors inspired by two elements of mountainous regions: light and ice. Midnight blue and azure blue evoke altitude, depth, stability and the horizon, while red […]
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Sumo Championship League, a new professional sumo league built for all audiences, has announced that it will formally launch in fall 2026. Aiming to establish professional sumo as a recurring arena sport and media sports property in the United States, the new league is setting out to combine one of the world’s oldest sports traditions […]
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Uber has signed its first North America-wide activation with a national youth sports organization, reaching a deal with US Sports Camps, the nation’s largest sports camp network and licensed provider of Nike Sports Camps. Uber will serve as USSC’s official rideshare partner for the 2026 summer season. As part of the deal, families that attend […]
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Amidst all of the logistical issues, outcry over ticket prices and controversy over travel bans, the 2026 FIFA World Cup is finally underway. The 23rd edition of the global soccer showpiece, which was awarded to North America back in 2018, was already due to be a milestone event before a ball was even kicked. The […]
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Esports entertainment company BLAST has announced a strategic partnership with premium sports experiences firm MATCH, which specializes in hospitality and fan travel programs for major sporting events. The one-year agreement will see MATCH work alongside BLAST to deliver premium fan travel experiences and commercial opportunities across BLAST’s global esports events portfolio, ahead of the upcoming BLAST […]
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The Sanlam Cape Town Marathon in South Africa will join the ABBOTTWMM series in 2027, thus becoming the eighth member of the Abbott World Marathon Majors. The race, scheduled to take place on May 23, 2027, joins seven marathons including the Tokyo Marathon, the Boston Marathon presented by Bank of America, the TCS London Marathon, […]
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