Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The PGA of America and American Airlines have announced a new multiyear partnership establishing American as the Official Airline of the PGA of America as well as the PGA Championship and Ryder Cup USA through 2027. The partnership will includes perks for AAdvantage members during the upcoming 2025 Ryder Cup, which will be held September 23-28 […]
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Team Brady, the electric raceboat series team owned by seven-time Super Bowl champion Tom Brady, has announced a partnership with Bombay Sapphire for the UIM E1 World Championship race series. Team Brady, the current World Champions, will host with Bombay Sapphire a host of collaborations set to be unveiled across the 2025 UIM E1 World […]
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Visit Central Florida will be the destination partner for Welsh club Swansea City through the 2027–2028 season with the bureau’s logo on the sleeve for the team’s home, away and third kits for the duration of the agreement. “Our partnership with Swansea City has steadily grown over several years and we are excited to extend […]
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Blast and Visit Raleigh have announced a partnership ahead of the Rocket League Championship Series Raleigh Major, set to take place at the Lenovo Center from June 26–29. As part of the partnership, Visit Raleigh will be integrated across the event’s broadcast and on-site branding, including in-broadcast advertisements, printed backdrops and sponsored event zones. “This […]
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Airbnb and FIFA have announced a partnership spanning three tournaments with Airbnb serving as an official partner for the 2025 FIFA Club World Cup and an official supporter for the 2026 FIFA World Cup and the 2027 FIFA Women’s World Cup. According to a Deloitte study commissioned by Airbnb, over 380,000 guests are expected to travel […]
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The United States SailGP Team has announced Amazon as an official sponsor and retail partner to create opportunities to bring the sport of sailing to a wider audience and to engage more fans. SailGP fans will be able to shop a collection of fashion and accessory items, including designs with Amazon Merch on Demand, in […]
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The Premier Lacrosse League and Women’s Lacrosse League have announced a multi-year partnership with U.S. Bank, establishing it as the Official Banking and Wealth Management Partner of both leagues while U.S. Bank becomes the inaugural founding partner of the California Redwoods (PLL) and California Palms (WLL). The partnership begins immediately with U.S. Bank branding and […]
Continue ReadingElevate Sports Ventures has announced the acquisition of RISE Group, a commercial services consultancy in the Middle East. This deal is subject to customary regulatory approval. The acquisition extends Elevate’s operations into Riyadh, Jeddah, Abu Dhabi, and Dubai, joining an established footprint across North and South America, Europe, Asia and Australia. Since its inception in […]
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Booking.com, the NBA and WNBA have announced a multiyear partnership that makes Booking.com the official online travel partner of both leagues starting this weekend with the opening games of the WNBA season, followed by the 2025–2026 NBA season that starts in October. “We look forward to collaborating with Booking.com, one of the world’s leading digital […]
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Events DC will sponsor the Amazon Armed Forces Cycling Classic, a Pro/Am cycling event taking place May 31 and June 1 in Washington, D.C. The event features a showcase for top-tier professional and amateur cycling races, while also producing the non-competitive Challenge Ride into the heart of the nation’s capital. In addition to the featured […]
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