Under terms of the deal, which includes the league’s interests in the United States and Australia, PointsBet will receives rights to use NHL marks and logos. The sides will also create a variety of NHL sponsorship and promotional opportunities for PointsBet across linear, digital and social media assets.
The deal also gives PointsBet the ability to integrate its sportsbook content into live NHL game broadcasts across NHL media partners, including NBC Sports, NBC Sports Regional Networks, Altitude TV and other potential alignments. PointsBet, NBC Sports and the NHL have already started such integrations for the 2020-2021 NHL season, including the incorporation of PointsBet odds, data and insight to complement the pregame, in-game and postgame broadcasts.
“As the sports betting landscape evolves at a rapid pace, we continue to develop unique, strategic alliances within the sports gaming industry,” said Keith Wachtel, NHL chief business officer and senior executive vice president. “Our partnership with PointsBet brings to life our collaboration with our valued media partners and we look forward to enhancing our fan engagement opportunities in concert with both PointsBet and NBC. We are proud to welcome PointsBet to the NHL family.”