The Professional Fighters League has announced Gregg Bernard as its new executive vice president, international strategy and business development.
Bernard will report to PFL Chief Executive Officer Peter Murray and oversee PFL’s international regional MMA league expansion in priority markets around the world. Bernard will focus on developing new international strategic partnerships and creating additional revenue opportunities, leveraging PFL’s platform and global events including the PFL World Championship and PPV Super Fight events.
“Gregg has over two decades of experience developing strategic partnerships, driving new business and international expansion, as well as scaling global operations for early-stage and major media companies,” Murray said. “Building upon the successes of PFL Europe, Gregg will play a leading role in realizing the PFL’s vision to create the Champions League of MMA.”
Bernard previously worked as senior vice president of WWE International, where he led operations of WWE’s international business division and focused on expansion into local markets. Prior to that, Bernard was a member of the founding team at Vimeo where he oversaw strategic planning and business development. Bernard was also senior vice president of business development at Sony Corporation.
“Professional Fighters League is in the midst of a transformative period of the company’s history and I’m proud to be joining its executive leadership team as we rewrite the blueprint of what a global sports property can be,” said Bernard. “MMA has the third largest fanbase in the world and is the fastest growing among all traditional sports. With 80 percent of MMA fans residing outside of the U.S., the PFL has a unique global vision and strategy to grow the sport and drive scale through the continued expansion of PFL’s international regional MMA leagues in priority markets around the world.”