Pittsburgh Steelers Announce Acrisure as New Stadium Naming Rights Sponsor

The Pittsburgh Steelers have announced the new name of their home field will be Acrisure Stadium.

The 15-year agreement will see the insurance company take over naming rights from Heinz, which had been the name sponsor since 2001.

“We are excited to partner with Acrisure for the naming rights to our stadium,” said Steelers President Art Rooney II. “Acrisure provided us with an opportunity to ensure our stadium continues to be a valuable asset for our fans as well as keeping up with the market value of NFL stadiums. We are very appreciative to partner with Greg Williams and his company, and we look forward to a long, beneficial relationship for years to come.”

Acrisure is a Fintech which operates a top 10 global insurance broker. The company provides AI-driven solutions across insurance, real estate services, cyber services and asset management. Acrisure has grown from $38 million in revenue to more than $3.8 billion in over eight years and has rapidly expanded its global footprint.

“The Pittsburgh Steelers are an institution in American sports and a globally recognized brand,” said Greg Williams, Acrisure co-founder, chairman and chief executive officer. “Partnering with the Steelers is the opportunity of a lifetime and a tremendous honor. Through Acrisure Stadium, we will increase awareness of the extraordinary advantage Acrisure brings our clients while conveying our strong sense of community. Relatedly, we are eager to invest in the Pittsburgh community and broader region as we chart our course to an unforgettable first season. This relationship truly embodies and aligns two organizations that have high standards and are determined to achieve great things.”

Williams is the co-founder of Acrisure and a lifelong Steelers fan. Acrisure is headquartered in Grand Rapids, Michigan, with operations in 14 countries and more than 14,000 employees.

The partnership between the Steelers and Acrisure will enable the franchise to continue to invest in stadium amenities and aesthetics, including new stadium identification for the 2022 season. The partnership also includes community initiatives aimed at providing a connection for Acrisure in the Pittsburgh community and brand recognition both locally and nationally to support Acrisure’s growth.