The Professional Fighters League has hired sports and entertainment industry executive James Frewin as senior vice president, International, to spearhead efforts to expand the PFL brand and its athletes across the globe. Frewin most recently served as vice president and general manager for Australia and New Zealand for WWE.
“I’m excited and proud to join the Professional Fighters League and look to add to their innovative and forward-thinking philosophy,” said Frewin. “The PFL has seen enormous growth and expansion. I look forward to furthering the brand’s footprint internationally.”
The PFL is broadcasted globally in over 160 countries and its fighter roster features athletes representing more than 25 countries. The PFL returns to the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, on October 27 for the PFL World Championship, which will feature the final two fighters across all six divisions who will aim to become a world champion and earn the $1 million purse.
“James is an established leader with a depth of knowledge in the industry that will help PFL deliver MMA in unique ways to the more than 550 million fans around the world,” said PFL Chief Executive Officer Peter Murray. “As we continue to expand our international footprint, it is essential to have proven executives such as James who brings a unique combination of skills and ambition to accelerate the evolution of our league.”