Visit Virginia’s Blue Ridge has named Ray Ezelle vice president of sales and services. Ezelle has more than 25 years of hospitality industry experience, with an emphasis on sales, marketing and business development.

“We are incredibly fortunate to have such a dedicated hospitality professional to lead our sales and services efforts,” said Visit VBR President Landon Howard. “I am confident that Ray’s leadership experience will strengthen Virginia’s Blue Ridge as a meetings and sports destination that is well known both nationally and internationally.”

Ezelle has been a director of sales and marketing for a number of independent and branded hotels and served as executive vice president with Connections Housing, a sourcing, housing and event management company.