The Women’s National Basketball Association has announced a new multiyear partnership with AT&T, making the global communications and technology company the first non-apparel partner to have its logo featured on the jerseys of all 12 teams throughout the league. As part of the deal, AT&T will be integrated into WNBA.com, the WNBA app and WNBA social channels as well as with ESPN networks and NBA TV. Beginning this year in Las Vegas, AT&T will also be the title partner of WNBA All-Star with on-court logo placement, signage and various activation opportunities. The partnership also includes collaboration on programming to support women in sports.
“The WNBA is deeply committed to empowering and inspiring women,” said Kerry Tatlock, senior vice president of marketing partnerships for the WNBA. “AT&T’s groundbreaking commitment to our game, which is anchored on our shared values of diversity and inclusion, make it the perfect partner for the WNBA at this exciting time.”
In 2018, AT&T met its goal to remove gender bias from its advertising and content as part of the Association of National Advertisers’ #SeeHer initiative to increase accurate portrayals of women in media. AT&T’s relationship with the NBA began at the NBA All-Star 2019, where it served as the title partner of AT&T Slam Dunk as well as the presenting partners of NBA All-Star Practice and Media Day.
“Together, we can create ways for basketball fans and for AT&T customers to engage in the causes and communities important to the WNBA and to AT&T,” said Fiona Carter, chief brand officer for AT&T Communications. “Whether it’s women in sports, supporting small businesses like those owned by WNBA players, being a leading voice in LGBTQ rights, or giving back to communities in which we operate, we have much in common and many opportunities to empower these incredible athletes and their fans.”
The jerseys featuring the AT&T logo will officially debut at the WNBA Draft presented by State Farm on April 10. The WNBA also revealed a new logo as part of its rebranding and efforts to build the next generation of fans. The updated logo will feature a new primary color palette and the woman will no longer be in a box as she was previously, a distinction from other logos affiliated with the NBA. While the logo will be unveiled at the WNBA Draft, the complete rollout will not take place until the 2020 season.
The 2019 WNBA season will begin on May 24.