The Southeast Tourism Society and Huddle Up Group have announced a new industry partnership to establish sports tourism consulting services to assist and support destinations that are looking to expand sports tourism efforts in their communities.
Both organizations are dedicated to promoting and preserving sports recreation opportunities at tourism destinations. Huddle Up Group provides organizations and non-profits the ability to collaborate effectively, both internally and externally. The Southeast Tourism Society is a non-profit organization dedicated to promoting tourism to and within Alabama, Arkansas, District of Columbia, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.
“We are excited about the new industry partnership that we’ve established with Huddle Up Group,” said Monica Smith, president and chief executive officer of Southeast Tourism Society. “We know that the services that they provide can assist destinations in developing and expanding their sports tourism efforts. Also, their Sports Tourism Index will assist DMO leaders in making more informed decisions, when developing annual strategies for sports sales and marketing initiatives. I look forward to working closely with Huddle Up Group to provide more resources and education on sports tourism in the Southeast region.”