The first Sports Illustrated Hotel and Resort will be scheduled to unveil in 2023 in the Dominican Republic with another resort planned for Orlando, Florida, in the future.
Storyland Studios will design and master plan the project. The locations will feature visitor attractions, as well as dining, lifestyle and wellness experiences. The resort will celebrate personalities and iconic moments in sports history.
“Sports Illustrated is known worldwide for its enduring influence in the sports world,” Storyland Studios Chief Creative Officer Mel McGowan said. “Transforming the brand from page to themed environment, then inviting sports enthusiasts, families, and adults of all ages to immerse themselves in that space, is going to be an incredibly exciting journey.”
“Storyland is thrilled to begin the design and master planning processes for the global family of Sports Illustrated resorts,” added Ben Thompson, Storyland’s chief strategy officer and head of global clients. “Our incredibly talented and diverse team of artists and artisans is well-equipped to deliver unforgettable experiences for guests of all ages and backgrounds.”