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William Knox to Lead Sports ETA Venue Program

Sports tourism veteran William Knox will join the Sports Events & Tourism Association to lead the organization’s facilities program development. In the newly created role, Knox will oversee membership and programming for sports venues, one of the fastest-growing segment of the industry association’s general membership. Knox is president and owner of Legacy Sports Group and […]

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Sports ETA and Northstar Meetings Group Announce New Five-Year Partnership

    Sports ETA, the only trade association for the sports events and tourism industry, announced today a new five-year partnership with Northstar Meetings Group, the leading multi-platform brand for dedicated meeting and business planners and sports event organizers, to serve as presenting sponsor of the association’s “Annual State of the Industry” research report. Under […]

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Men’s Basketball vs George Washington
George Mason University is one of the largest universities in Northern Virginia.

Four Northern Virginia Counties Form Sports Marketing Partnership

Four counties in Northern Virginia have combined their sports marketing efforts to launch SportsNOVA, a regional sports tourism partnership that will market the area for sports-related travel. The goal of the partnership between Fairfax, Loudoun, Prince William and Stafford counties is to generate economic impact and foster community development in the region. As part of […]

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Sports ETA EventConnect

Sports ETA Partners with EventConnect on Dashboard

The Sports Events and Tourism Association has announced a new partnership with the EventConnect registration platform to produce a live dashboard of events aimed at helping the industry track where events are being staged and by what type. Sports ETA’s The Pulse powered by EventConnect will provide industry insights for destinations and events rights holders […]

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World Series Rays Dodgers Baseball
Los Angeles Dodgers starting pitcher Clayton Kershaw throws to Tampa Bay Rays' Joey Wendle during the second inning in Game 1 of the 2020 World Series in Arlington, Texas. (AP Photo/Tony Gutierrez)

One Year Later: How COVID has Changed Sports Forever

Remember what it like to go to a sold-out game? Waiting in line with others for seemingly forever before getting your ticket scanned, walking into the concourse and trying to avoid bumping into other people while finding a hot dog and soda, then going to your seats to check out the early scene. Maybe you […]

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Sports ETA and 4FRONT Announce Partnership

Sports ETA has formed a partnership with 4FRONT, a sponsorship and consultancy firm, to guide the association on new innovative education and marketing programs for Sports ETA members. “4FRONT has been a long-time partner of Sports ETA offering cutting-edge programming for our members, which have all earned rave reviews,” said Al Kidd, president and CEO […]

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Sports ETA Reschedules Symposium to October

The Sports Events & Tourism Association has announced new October dates for its Annual Symposium and two other events, rescheduling from April dates in Birmingham, Alabama. The 2021 Sports ETA symposium will still be held in Birmingham, shifting to October 25–29. In conjunction with that event, the trade association for the sports events and tourism […]

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SportsETAYurk

Russ Yurk Named Sports ETA Special Projects Coordinator

Russ Yurk, a sports industry professional with nearly three decades of experience with the NCAA and a wide range of sports events, has been named special projects coordinator for Sports ETA to oversee events rights holder relationships on behalf of the organization in an effort to increase those relationships with the Sports ETA membership. Yurk […]

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