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Many sports were forced to have cardboard fans in 2020. What will 2021 bring? (AP Photo/Laurence Kesterson)

The 2021 Outlook for the Sports-Event Industry

The year 2020 will go down as a moment where the sports-event industry was forced to pivot. The impact of the COVID-19 pandemic was felt by all stakeholders, whether they are destinations, event organizers, hotels or any number of suppliers. While there has been evidence that the industry has begun its recovery, there are still […]

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Al Kidd and Jennifer Stoll: The $45 Billion Case for Sports-Related Travel

  For more coverage of the State of the Industry report, click here. For years, the Sports Events and Tourism Association (formerly the National Association of Sports Commissions) produced an annual state of the industry report in an effort to gauge the economic impact of the sports tourism industry. But association leaders were quick to […]

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Fans watch a 2019 Little League World Series tournament game in South Williamsport, Pennsylvania. (AP Photo/Tom E. Puskar)

Study: $45 Billion Spent in 2019 on Sports-Related Travel

A landmark new study conducted by the Sports Events and Tourism Association shows that travel to amateur and collegiate sports events in 2019 accounted for $45.1 billion in spending in the United States, an increase of over 5 percent from the previous year. In addition, that spending generated $103.3 billion in direct, indirect and induced […]

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The Great American 5000 virtual race, organized by Sports Backers in Richmond, Virginia, will begin in San Francisco and chart a course to New York. Photo: Eric Risberg/AP Images

Case Study: A Sports Commission Rethinks its Events

The coronavirus pandemic has taken its toll on sports events at all levels. For sports commissions that organize their own events and rely on revenue from those events, the pandemic has been especially hard. That loss of events and revenue has raised a number of questions. When a sports commission exists to create events that […]

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Sports ETA Moves Symposium to Virtual Event

Sports ETA will cancel its annual in-person symposium that had been planned for Kansas City in August 2020 and launch a virtual month-long series of programming instead. The next in-person symposium will take place April 26–29, 2021, in Birmingham, Alabama. The Kansas City event had initially been planned for April 2020 and was later rescheduled […]

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A view of the March Madness logo inside the Dayton Arena, where the NCAA Men's Basketball Tournament was set to begin. Photo: Aaron Doster/AP Images

Sports-Event Industry Reacts to Coronavirus Challenges: “It’s Unprecedented”

In one of the most challenging stretches the sports-event industry has ever faced, industry leaders are unsure exactly what a recovery will look like—or when it will happen. But they are looking ahead. One by one, the number of major events and leagues that began canceling or postponing competitions in the wake of the COVID-19 […]

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Al Kidd Receives Three-Year Extension at Sports ETA

Al Kidd has received a three-year extension to continue serving as president and CEO of the Sports Events & Tourism Association. Kidd joined the organization in 2017, becoming the second executive in the association’s history and helping the organization rebrand from its former name of the National Association of Sports Commissions. “Under Al’s leadership, our […]

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Janis Ross Joins Sports ETA Staff

Industry veteran Janis Ross has been named vice president of events and experiences for the Sports Events & Tourism Association. Ross, who had been executive director for the Eugene Cascades & Coast Sports Commission in Oregon for the past 15 years, will oversee the association’s major events and programs, including the annual Symposium, Women’s Summit […]

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Sports ETA and Northstar Announce Content Partnership

Sports ETA has announced a multiyear partnership with Northstar Meetings Group, the publisher of SportsTravel and organizers of the TEAMS Conference & Expo, to provide educational content at Northstar conferences, including an educational track at TEAMS ’19 in Anaheim. The agreement also includes a joint “Annual State of the Industry” publication and research co-sharing with […]

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