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Bowl Season Partnering With Elevate on Marketing and Revenue Generation Strategy

Bowl Season will partner with Elevate Sports Ventures to support revenue generation strategy for the nation’s collective coalition of 44 bowl games played in the traditional college football postseason. The 44 postseason college football games that comprise Bowl Season have the potential to host over 1 million fans. Using trends from ticketing and attendance data […]

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Fiesta Bowl, Caesars Entertainment Create Exclusive Sports Betting and Fantasy Gaming Partnership

The Fiesta Bowl Organization has joined forces with Caesars Entertainment, Inc., in a first-of-its-kind sports betting and fantasy gaming partnership for a college football bowl game that will also focus on fan engagement, the organization’s year-round events and expanding sports gaming and education in Arizona. With new legislation permitting legal sports betting in Arizona, Caesars’s […]

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Clemson's victory in the PlayStation Fiesta Bowl sent the team to its fourth national title game in five years. Photo by Jason Gewirtz/SportsTravel

Bowl Season Prepared for Anything

It has already been a rollercoaster fall for any organization that puts together a college football bowl game, or a destination that hosts one. In the summer and early fall, there was fear that the fall season would be severely downsized due to the coronavirus pandemic and it would lead to many bowl games not […]

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Football Bowl Association Rebrands as Bowl Season

The Football Bowl Association has announced a new name and brand, changing its name to Bowl Season. The move is part of a brand overhaul led by Executive Director Nick Carparelli. The new Bowl Season tagline, “A Celebration of College Football,” is designed to embrace the tradition of the bowl system and its “enduring value […]

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