Asheville Tennis
Explore Asheville will be prominently displayed throughout the 2022 US Open tennis tournament.

USTA Partners With Explore Asheville for US Open Marketing Campaign

The United States Tennis Association has announced Explore Asheville as the official tourism partner for the 2022 US Open, placing the North Carolina destination front and center throughout the event taking place 700 miles north in New York City. “Explore Asheville is proud to elevate our relationship with the USTA and Asheville’s reputation as a […]

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SoConBasketball

Southern Conference Basketball Tournament Remains in Asheville Through 2026

The Southern Conference will continue to have its men’s and women’s basketball tournaments in Asheville, North Carolina, through 2026, extending a longtime stay in the destination. The league worked with the Asheville Buncombe Regional Sports Commission, Harrah’s Cherokee Center, Buncombe County and the city of Asheville. First held in 1921, the SoCon men’s tournament is […]

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