Tag: IBM

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(Credit: Paul Stevens)

A Beginner’s Guide to Visiting Wimbledon 2026

“You never forget your first time on Centre Court.” That’s what I was told before I set foot last week in the storied stands of Wimbledon’s centrepiece arena, probably the most famous tennis stadium in the world. The oldest of the four tennis Grand Slams and the only one to be played on grass, The […]

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Wimbledon Technology
Serena Williams, who returns to Wimbledon this year, celebrates her 2015 ladies' singles title (AP Photo/Kirsty Wigglesworth, File)

Wimbledon Preview: Serena Williams is Back, Tech Takes Centre Court and More

Strawberries and cream. Freshly-mown grass courts. And maybe a rain delay or two. It can only mean the return of Wimbledon. The Championships, Wimbledon, is the oldest of the four tennis Grand Slams and the only one to be played on grass. Managed by The All England Lawn Tennis Club and staged on the AELTC […]

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Sports Fans
Photo by Jason Gewirtz/SportsTravel

IBM Study: Sports Fans Embracing AI Habits

A new global research study commissioned by IBM shows that fans are changing the way they consume sports, turning to new, more dynamic experiences, including the use of AI, personalization and real-time features. The survey queried more than 20,000 global sports fans across 12 countries, asking them about their habits in consuming sports of all kinds. The […]

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Paul Pettas

Paul Pettas Joins IBM in New Sports Role

Paul Pettas has started a new role as corporate communications lead, for the Sports and Entertainment Partnerships division of IBM. Pettas previously worked for eight years as various communications roles at Centerplate and Sodexo Live!, including the last three years as vice president of brand and communications. IBM has worked with various professional sports leagues […]

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