Through controversies and debates over the host country, drug testing of teenagers and an apathetic television viewing public, it was not a marketing dream for sponsors and athletes alike in Beijing. The Winter Games are not yet over — the Paralympics start March 4 in China. But the sprint of a Summer and Winter Games […]Continue Reading
Elevate Sports Ventures, the sports and entertainment consulting firm, has announced the acquisition of sports, live event and experiential design firm Infinite Scale, a company that has provided brand integration services at the 2002 Salt Lake Olympic Winter Games, five Super Bowls, all seven College Football Playoff National Championships and the NHL Winter Classic. Infinite […]Continue Reading
Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.