Tag: Louisville Tourism

Brad Estes
Colorado Springs Switchbacks President Brad Estes address the SportsTravel Road Trip.

SportsTravel Road Trip Puts Spotlight on the Quest for Greatness

“We will no longer be comfortable being great.” That message was heard both directly and indirectly at the recent 2026 SportsTravel Road Trip in Colorado Springs. It was a line delivered by former Penn State football coach James Franklin after his Nittany Lions suffered a crushing one-point loss to Ohio State for the second consecutive […]

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2025 SportsTravel Road Trip

SportsTravel Road Trip Focuses on Marathon Logistics, College NIL Landscape

For the 11th consecutive year, the SportsTravel Road Trip brought high-level education and networking to Colorado Springs for Olympic and Paralympic leaders, as well as executives with sports organizations in the area. The event organized by the Northstar Meetings Group in partnership with Louisville Tourism and the Louisville Sports Commission, is geared toward chief executives […]

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Kentucky Derby
The 150th Kentucky Derby celebrates the event's past, will marking the beginning of a new era at Churchill Downs. Photo courtesy of Louisville Tourism
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Between Kentucky Derby and PGA Championship, Louisville Preps for a Record-Setting May

Louisville throws one of the biggest parties in the sports world each May when the Kentucky Derby captures millions of eyeballs for the “Greatest Two Minutes in Sports.” However, this May will be even crazier for Louisville. Just 12 days after the Derby — which celebrates its 150th running on May 4 — the city […]

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SportsTravel Road Trip
Travis Murphy of Jetr Global Sports + Entertainment (left) discusses ways the sports industry can push diplomatic advances. (Photo by Travis Hatch)

SportsTravel Road Trip Focuses on Top Issues in Sports Industry

For the 10th consecutive year, the SportsTravel Road Trip brought high-level education and networking to Colorado Springs for Olympic and Paralympic leaders, as well as executives with sports organizations in the area. Education topics focused on the true impact of events, including new ways to calculate and quantify economic impact, the role sports diplomacy can […]

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Ironman Kentucky

Ironman 70.3 Triathlon Coming to Louisville in 2024

Louisville, Kentucky, will host a new Ironman 70.3 Louisville triathlon on August 18, 2024. “It’s exciting to welcome Ironman back to Louisville,” said Louisville Sports Commission President and Chief Executive Officer Greg Fante. “Our community can expect to see exceptional endurance athletes compete at a high level as they swim, bike and run through Louisville […]

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RoadTrip
Attendees mingle at the reception ahead of the SportsTravel Road Trip in Colorado Springs, Colorado. Photo by Jason Gewirtz/SportsTravel

Foundational Fundraising, College Sports Discussed at SportsTravel Road Trip

Tips on financial management for national governing bodies and making sure the athlete pipeline remains strong for Team USA through collegiate programming were the themes for the 2023 SportsTravel Road Trip. The event geared toward chief executives and event directors of sports governing bodies was organized by SportsTravel and sponsored by Louisville Tourism and the […]

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Stacey Yates
Stacey Yates has been with Louisville Tourism for 17 years, and is now the new chief marketing officer.

Stacey Yates Named New Chief Marketing Officer of Louisville Tourism

Stacey Yates has been named to the newly created position of chief marketing officer by Louisville Tourism. Yates, an industry veteran, has been with Louisville Tourism for 17 years. She started with the bureau in 2005 as vice president of marketing and communications and has led the agency’s branding and positioning throughout her career. “As […]

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NortonTrackLouisville

Louisville Awarded Five USA Track & Field National Championship Events in 2023 and 2024

USA Track & Field has awarded five national championships between 2023 and 2024 to the city of Louisville that tourism officials believe will bring in 14,000 athletes and an approximate $10.4 million in economic impact. The Norton Healthcare Sports & Learning Center, now in its second year of operation, will host the 2023 USATF National […]

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DavidPatrone

Norton Healthcare Sports & Learning Center Hires David Patrone

David Patrone has been hired by the Louisville Urban League and ASM Global to engage with Norton Healthcare Sports & Learning Center staff on event programming and business development for the new track-and-field venue. “Our desire from the very beginning was to bring a truly world-class venue to the west end of Louisville,” said Sadiqa […]

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Karl Schmitt-dark suit

Louisville Sports Commission CEO Karl F Schmitt Jr. to Retire in February 2023

Louisville Sports Commission President and Chief Executive Officer Karl F. Schmitt Jr. has announced that he will retire in February 2023 after leading the organization for the past 12 years. “It’s been a great run, a labor of love,” Schmitt said. “Our team is amazing. I look forward to working with them for another 12 […]

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