Tony Reagins MLB

MLB Promotes Tony Reagins to Oversee Youth and Amateur Growth

Tony Reagins has been promoted to chief baseball development officer of Major League Baseball, where he will oversee the growth of youth and amateur levels of baseball and softball in the United States and internationally. Reagins, who began at MLB in 2015 as senior vice president of the Youth Programs department, will also be tasked […]

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MLS Impact Orlando City Soccer

The Madness of Sponsorship Make‐Goods

There are clauses in sponsorship agreements that normally gather dust after the contracts are signed, namely force majeure and substitution. As we’re all well aware, there is nothing normal about 2020 and the dust has been shaken off of those typically skimmed-over clauses. Force majeure and substitution, the terms as we know them, have had […]

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MLS Orlando City Inter Miami Soccer
Inter Miami players enter the field for an MLS soccer match against Orlando City in the MLS bubble. (AP Photo/John Raoux)

Beyond the Bubble: How Leagues are Approaching Operations

For so many teams at all levels of sports, having a bubble burst used to mean they would not get into the NCAA Tournament, or would have their playoff chances extinguished on the final day of the regular season. These days, having a bubble burst means much, much more. For nearly every professional sports league, […]

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Indians White Sox Spring Baseball
Fans were already learning social distancing during MLB's spring training. Photo: Gregory Bull/AP Images

Special Report: How COVID-19 has Changed the Sports-Event Industry

After months of waiting, you and your spouse are heading to the stadium. After a wait of what seems like forever to be at a game, your mobile tickets are loaded on the phone as you get out of your car and head over to the stadium entrance, making sure to stop six feet from […]

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Instagram 12.17

Safety is Priority Before Return to Play, Says NBA Union Director

Going six weeks without sports is making the fandom world start to go a bit stir-crazy, but NBA Players Association Executive Director Michele Roberts has a firm message: Don’t rush things. “Our fans are more loyal than I think many of us appreciate,” Roberts said during the final virtual Sports Business Journal/CAA World of Sports […]

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GlobeLifeField

Texas Rangers Secure Globe Life Field Partnerships

The Texas Rangers have secured six new sponsorships for areas around Globe Life Field as the ballpark gets closer to its grand opening. Among the sponsorships is the Lexus Home Plate Club, located at field level directly behind home plate that will include a full-service bar, plus in-seat food and beverage service. Along the first-base […]

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stand beside her

MLB to Sponsor USA Softball National Team’s Tour

Major League Baseball will become the official presenting sponsor of the training tour for the women’s national softball team that will represent the United States at the 2020 Olympic Summer Games in Tokyo. The team’s Stand Beside Her tour will be held in more than 35 cities from February to June, leading up to the […]

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StadiumLinksCitiField

StadiumLinks Golf Visiting Four MLB Stadiums in November

StadiumLinks, which combines long-distance golf shots from elevated tees onto manufactured greens, will hold multi-day events at four Major League Baseball stadiums throughout November. The course design and layout will be new from previous years when events visit Busch Stadium, Citi Field, Angel Stadium and Minute Maid Park. StadiumLinks already visited Levi’s Stadium in San […]

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AI Concessions

Self-checkout Kiosks Installed at Homes of Broncos, Mets

Mashgin, the self-checkout kiosk manufacturer, has partnered with two more professional franchises to make for automated experiences in checking out at concession stands. MLB’s New York Mets and the NFL’s Denver Broncos are the latest teams to partner with Clear and Mashgin for the technology, with both having implemented the kiosks in their stadiums already. […]

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CitizensBankPark

Philadelphia Phillies to Hold Eagles Watch Parties

Should the Philadelphia Phillies not make the Major League Baseball playoffs, there’ll still be sporting events to cheer at Citizens Bank Park this fall. The Phillies announced that parts of their ballpark will be open during Philadelphia Eagles home games this season, along with Shake Shack takeout for tailgaters around the stadium complex area. A […]

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