RivieraSunday

On Assignment: Four Days of Golf, A Year in the Making

When fans enter the gates at Riviera Country Club in Los Angeles, they can gawk at the elevation changes and some of the most historic holes in championship golf. They can enjoy activations and different sponsorship stands at almost every fairway. And if they think because the PGA Tour’s Genesis Invitational is a four-day affair that […]

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Reno-Tahoe PGA Tour Event Changes Location

The PGA Tour’s regular stop in the Reno-Tahoe area will be hosted at a new club that is on the California side of the state line in the region. The Barracuda Championship will be hosted at the Old Greenwood Golf Course at Tahoe Mountain in Truckee, California. The course is a Jack Nicklaus design that […]

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Desert Classic

Longtime PGA Tour Event Renamed The American Express

The legendary PGA Tour event hosted for decades by Bob Hope, after one year without a sponsor, has found a new partner ahead of the 2019–2020 season. Known last January as the Desert Classic, the event at La Quinta, California, will be called The American Express as part of a multi-year agreement with the credit […]

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PGA Tour crop

PGA Tour Announces Korn Ferry as Title Sponsor

The PGA Tour has struck a deal with Korn Ferry to have it serve as a title sponsor of the newly named Korn Ferry Tour starting this weekend. The Los Angeles-based global organizational consulting firm signed a 10-year sponsorship agreement. The announcement was made by PGA Tour Commissioner Jay Monahan, Korn Ferry Chief Executive Officer […]

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baldwin_crop

PGA Tour Appoints Alexandra Baldwin as President of the Web.com Tour

The PGA Tour has named Alexandra “Alex” Baldwin as president of the Web.com Tour, making her the first female to lead one of the PGA Tour’s six global circuits as president. The Web.com Tour (formerly the Nationwide Tour) is a developmental tour that serves as the primary path for players to potentially reach the PGA Tour. Baldwin previously served as […]

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