Tag: Tom Cove

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SportsTravel Podcast: Insights and Expert Analysis

The SportsTravel Podcast focuses on news, insight, trends and more from some of the top event organizers and destination executives throughout the sports-event industry. With more than 100 episodes over the past three years, the SportsTravel Podcast has become the place to listen to interviews with event organizers of all sizes, destinations ready to host […]

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SportsTravel Podcast Tom Cove 2024

Pickleball and Beyond: The Latest SFIA Sports Participation Trends

Every year, the Sports & Fitness Industry Association, or SFIA, takes on a number of research projects designed to offer insight into the world of sports through the lens of participation, equipment sales and other metrics. But the Topline Participation Report is one of the longest-standing and most ambitious surveys the organization conducts. Each year, […]

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SFIA

Sports & Fitness Industry Association Releases 2024 Topline Participation Report

Pickleball remains the fastest-growing sport in America, says the Sports & Fitness Industry Association, and all of the seven major sport and fitness physical activity categories showed increased year-over-year rates of participation in the SFIA’s 2024 Topline Participation Report. In 2023, 242 million Americans (78.8%) participated in an activity one or more times, a 2.2% […]

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SFIA Running USA

Sports & Fitness Industry Association and Running USA Announce Partnership

The Sports & Fitness Industry Association and Running USA have announced a strategic partnership that will benefit members of both organizations. “We’re elated to partner with SFIA and create new research initiatives for brands and events in the running space,” said Christine Bowen, chief operating officer of Running USA. “For more than 20 years, Running […]

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The Association of Pickleball Professionals is one of three professional organizations that has been created for pickleball in the past four years.

Pickleball Goes Mainstream, Continues Unprecedented Growth

The sport of pickleball has enjoyed a meteoric rise in the past several years, sweeping across the United States and sending host cities and destinations into a frenzy. It’s nearly impossible to avoid the sport these days, whether it be in the news, on social media or television. Pickleball is inevitable. According to USA Pickleball, […]

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Aspen Institute

Aspen Institute Releases Annual State of Play 2022 Report

The Aspen Institute has released its State of Play 2022 report, an annual analysis of national trends in the delivery of sport activities for youth ages 6 to 18. The research shows both encouraging and discouraging trends in the youth sports world. Team sports participation took a big hit during the start of the pandemic […]

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SportsFacilitiesStonehenge

Sports Facilities Companies Partner With Stonehenge Partners

The Sports Facilities Companies has announced a partnership with Stonehenge Partners as SFC plans to expand its services throughout the country. Sports Facilities Companies currently operates over 40 properties on behalf of municipalities, real estate developers, and private clients in 17 states. The partnership will allow SFC to expand its involvement in the planning, consulting and […]

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SportsTravel Podcast Tom Cove SFIA

Sports Participation Deep Dive: Tom Cove of SFIA on the Latest Trends and What They Mean for Events

There is nothing quite as valuable to sports organizations and destinations that host their events than data. And one of the leading organizations that has been diving into data analysis for years is the Sports & Fitness Industry Association. The association, whose members include sporting goods and fitness brands, manufacturers, retailers and maerkters, has one […]

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Viktor Hovland
Viktor Hovland, of Norway, chips to the 18th green during the final round of the 2019 John Deere Classic golf tournament (AP Photo/Charlie Neibergall)

SFIA Reports Golf and Tennis on the Upswing

Sports such as golf and tennis were the big winners in 2020 as people sought ways to play sports that were socially distanced and outdoors, according to the findings of a Sports & Fitness Industry Association survey of more than 18,000 people in the United States ages 6 and up. While activity levels were up […]

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