Tag: US Open

US Open 2
US Open Watch Party at Hudson Yards (Credit: USTA / NYC for Free)

USTA Announces Immersive, Fan-Friendly — and Free — Activations for US Open

This summer’s FIFA World Cup in North America showed the power of fan experiences and activations, and how events are increasingly expanding beyond the footprint of the main show to attract new legions of fans and heighten partner brand exposure. From fan festivals to live match viewings and immersive art exhibits, these creative experiences can be […]

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US Open at LACC
There were dozens of temporary structures built around Los Angeles Country Club in the months leading up to the 123rd US Open. Photo by Justin Shaw/SportsTravel

Cisco Powers U.S. Open in Variety of Ways

As thousands from around the world packed into the exclusive Los Angeles Country Club last week for the 123rd edition of the U.S. Open, many more tuned in to watch the coverage on various platforms. The media center was buzzing, complete with large screens and strong connectivity. The massive merchandise tents with dozens of cashiers […]

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