TWENTY24

Virginia’s Blue Ridge TWENTY24 Cycling Returns to UCI Status

Virginia’s Blue Ridge TWENTY24 cycling team is announcing its transition to a Union Cycliste Internationale program in a step up in competition for the team that since its inception 18 years ago has seen its athletes earn 14 Olympic and Paralympic medals. The team is home to the only integrated junior mentorship program of its […]

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Virginia Blue Ridge to Host 2022 USA Cycling Amateur Road National Championships

Visit Virginia’s Blue Ridge, with support from the city of Roanoke and Botetourt County, will host the 2022 USA Cycling Amateur Road National Championships. Several hundred athletes will compete for a chance to earn national titles in the road race, individual time trial and criterium. Action starts June 29 and will run through July 2. […]

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Some members of Virginia's Blue Ridge Team Twenty24 Women's Olympic cycling team pose with local and state dignitaries during a press conference announcing the tourism office's sponsorship of the team.

Visit Virginia’s Blue Ridge Sponsors Professional Women’s Cycling Team

Team TWENTY24, a diverse team of female professional and junior cyclists, will relocate their base of operations from Idaho to Virginia’s Blue Ridge and rebrand as Virginia’s Blue Ridge TWENTY24, a move announced by leaders of Visit Virginia’s Blue Ridge and the Virginia Tourism Corporation. For more than 17 years, the women’s cycling team has […]

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Debora Wright Named VP of Sales, Marketing at Visit Virginia’s Blue Ridge

Visit Virginia’s Blue Ridge has promoted Debora Wright, a destination marketing professional with over 25 years of experience, to lead the agency’s combined external sales and marketing department as the vice president of sales and marketing. Wright’s background has enabled Visit VBR to more than double its media placement budget and establish new initiatives in […]

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Virginia’s Blue Ridge Lands Ironman

In recent years, Ironman has been in acquisition mode. One of those purchases involved three former Rev3 races, including a 70.3 triathlon held in Williamsburg, Virginia. After fulfilling a commitment to hold the 2019 event in May, Ironman decided to shift the event to midsummer, something the colonial city’s already bustling summer tourism scene couldn’t […]

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Virginia’s Blue Ridge Lands Softball Events

Softball is coming to Visit Virginia’s Blue Ridge. The bureau and VBR Sports have announced that the region has been awarded the 2021 USA Girls 16U and 18U Gold Fastpitch National Championship (July 18–25, 2021) and the 2021 USA Men’s Class D & E Eastern Slowpitch National Championship (September 3–6, 2021). The region edged out […]

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