TeamSnap, which provides sports management and communication software for amateur sports organizations, has added to its executive team, hiring Brian Caulfield as chief operating officer and Nicole McCormack as general manager of advertising and commerce. The moves come on the heels of the company’s announcement of a strategic partnership that gave Waud Capital majority ownership of the company to accelerate TeamSnap’s growth.
TeamSnap offers teams a service for communication, scheduling, payment collection, registration and real-time game sharing through a proprietary software platform and mobile app.
“This year, our commitment to supporting sports teams, clubs and leagues as they return to in-person activities is bolstered by the addition of executive team leaders with impressive, successful track records and backgrounds in business growth and relationship-building,” said Peter Frintzilas, TeamSnap’s chief executive officer. “I am incredibly excited to partner with Brian and Nicole as we work to realize our vision of building the No. 1 software platform in youth and amateur sports.”
Caulfield will build out TeamSnaps’ revenue and operations, with a focus on sales and marketing and customer support. Caulfield most recently worked as executive vice president, chief customer and operations officer at SS&C Intralinks, a secure collaboration software and secure online document sharing company.
“We are committed to building and providing best-in-class offerings so families and teams can keep their focus on the game and athletic development,” Caulfield said.
McCormack will lead the development of new media integrations, partnerships and commerce relationships with brands. Prior to joining TeamSnap, she served as head of advertising partnerships at Quibi, where she founded the advertising business and led sales efforts that secured $150 million in advertising sponsorships from global brands in the company’s first year of operations. Previously, she worked as senior vice president of revenue strategy and operations at Flipboard and as vice president of integrated sales at Martha Stewart Living Omnimedia.
“Being a TeamSnap user myself, I’ve personally experienced the value this trusted platform brings to teams and busy families,” she said. “I’m looking forward to bringing innovative marketing partnerships to the platform in a way that connects world class brands with passionate athletes, families and communities through the love of sports.”