The Importance Of Specialization
From the launch of SportsTravel magazine in 1997, we have approached the sports-event industry as a market segment deserving of its own resources. Sports-event organizers have different needs and concerns than their meetings-industry counterparts at non-sports organizations. And while we have always seen the value in pitching the largest tent possible for the sports-event industry, we also see great value in publishing this magazine and organizing the TEAMS Conference specifically for people who work in sports. (For the non-sports audience, we organize the Meetings Quest series of trade shows, which features
content for corporate and association meeting planners.)
To read the rest of this article in the digital edition of SportsTravel, please click here.