The Palm Beaches has joined the Cognizant Classic as presenting sponsor of the destination’s annual PGA Tour event with the tournament being rebranded as the Cognizant Classic in The Palm Beaches.
The partnership consists of the Palm Beach County Tourist Developmental Council, Palm Beach County Sports Commission and Discover The Palm Beaches. The event, which was founded in 1972, returns this year to PGA National Resort’s Champion Course from February 26 through March 3.
“The Cognizant Classic in The Palm Beaches is more than just a premier PGA Tour event; it’s a celebration of Palm Beach County’s rich golf history and vibrant community, showcasing the best of The Palm Beaches to a global audience,” said George Linley, executive director of the Palm Beach County Sports Commission. “We look forward to the 2024 Cognizant Classic in The Palm Beaches continuing to create unforgettable experiences for our visitors and residents.”
The announcement comes weeks after the PGA Tour and Children’s Healthcare Charity, Inc., announced an agreement for Cognizant to become the title sponsor for the Tour event in South Florida. The Cognizant Classic in The Palm Beaches made its PGA Tour debut in 1972 as Jackie Gleason’s Inverrary Classic in Lauderhill, Florida. Since 2007, the tournament has been played on The Champion Course at PGA National Resort.
“This is a significant and well-aligned partnership for us with the PGA Tour as The Palm Beaches are recognized as Florida’s Golf Capital and a world-renowned golf destination,” said Milton Segarra, president and chief executive officer of Discover The Palm Beaches. “This tournament is a part of the history and DNA of PGA National Resort and of The Palm Beaches and we want to ensure that this legacy endures.”
The Cognizant Classic is one of the largest sporting events in Palm Beach County and in 2023 attracted over 200,000 attendees to the area and generated over $40 million in estimated economic impact. The tournament is televised annually on NBC and the Golf Channel.
“We are thrilled to welcome the Palm Beach County Tourist Developmental Council, Palm Beach County Sports Commission and Discover The Palm Beaches as the presenting sponsors for what will now be known as the Cognizant Classic in The Palm Beaches,” said PGA Tour Executive Director Joie Chitwood. “The support from this community and all of its constituents has played an incredible role in the longtime success of the tournament, and we are excited to work closely with everyone to deliver a tremendous experience for our fans in 2024.”