American Honda Motor Co., Inc. and Topgolf have announced a multi-year partnership that will make the Honda and Acura brands the exclusive national official automotive partners and official vehicles of Topgolf.
The American Honda–Topgolf partnership will feature Topgolf player activations, such as game play special offers and Honda and Acura Topgolf player programming. Additional elements of the new partnership include Honda and Acura vehicle test drives, vehicle displays and sweepstakes.
“Our new partnership with Topgolf will align the Honda and Acura brands with the fun and excitement of the ‘golf as entertainment’ movement, which is already popular with Millennial and Gen Z car buyers who rank among Topgolf’s most enthusiastic players,” said Jessika Laudermilk, assistant vice president of marketing, American Honda. “With the nationwide network of Topgolf venues, we also look at our new relationship as an excellent opportunity for Honda and Acura dealers to engage with Topgolf locations regionally, and for our associates to enjoy the special Topgolf experience across the U.S.”
With 87 venues across the globe and 78 of those in the U.S., Topgolf draws more than 30 million players each year.
“The synergy between our brands and shared focus of driving modern golf makes this partnership especially exciting,” said Topgolf Chief Brand Officer Geoff Cottrill. “Honda and Acura have a long history of innovation and we’re aligned in our efforts to bring more play to people by making the game of golf more accessible, diverse and fun.”
Honda and Acura will begin the new Topgolf partnership in early 2023.