The U.S. Ski and Snowboard Association has announced that Proctor & Gamble will sponsor the organization through the 2014 Olympic Winter Games in Sochi, Russia, and the 2015 International Ski Federation Alpine World Ski Championships in Vail, Colorado. P&G has also extended its sponsorship of USA Gymnastics through the 2016 Olympic Summer Games in Rio de Janeiro, Brazil, and the company will become the title sponsor of the P&G Gymnastics Championships.