USA BMX and GoPro have formed a partnership that includes content creation, distribution, cross-promotion and event sponsorship. As part of the deal, GoPro will gain title sponsorship of some of the national governing body’s highest-profile events, including the GoPro North American Supercross Series presented by Full Tilt Racing and the USA BMX GoPro Grand Nationals & Pro-Spectacular in Tulsa, Oklahoma, held annually over Thanksgiving weekend.
“This partnership offers an amazing opportunity to showcase our sport and athletes by providing an inside look at the action sport of BMX Racing,” said BA Anderson, CEO of USA BMX. “The window through which our members, and the world, will be able to interact and experience our sport is magnified through the lens of GoPro’s outstanding product lineup and their global reach. If you were building a product designed for USA BMX, GoPro is it.”
Several USA BMX professional and amateur riders will become content creators using GoPro devices, with their work to be distributed across USA BMX social media networks and the organization’s website, usabmx.com. The riders will also be featured in USA BMX webcasts and live streams of USA BMX National Series events throughout 2019.
“GoPro is stoked to be teaming up with USA BMX to create some fresh content from these series,” said Christian Scott, GoPro global director of lifestyle marketing. “We are excited to see how these content creators use GoPro, especially the new features on the flagship HERO7 Black, including the built-in HyperSmooth stabilization.”
GoPro-sponsored events on the pro-series calendar will include:
The GoPro North American Supercross Series presented by Full Tilt Racing:
Derby City Nationals, Louisville, Kentucky – August 30
Sunshine State Nationals, Sarasota, Florida – October 18
Lone Star Nationals, Houston – October 25
GoPro National Pro-Series:
Midwest Nationals, Rockford, Illinois – June 14
Great Salt Lake Nationals, South Jordan, Utah – June 21
Stars & Stripes Nationals, Pittsburgh– July 5