Adam Provost, who has spent two decades with a number of sports organizations and properties, will be the new chief executive officer at USA Nordic Sport, the national governing body announced on Tuesday.
Provost will begin his role on August 8. Provost has recently led the growth of football both internationally and domestically with roles as managing director of the International Federation of American Football and vice president of strategy, revenue and partnerships with USA Football.
“I am excited to be part of an organization with such a proud and distinguished history,” said Provost. “I look forward to working with this amazing community of clubs and coaches in both ski jumping and nordic combined as we train and develop our current and next generation of athletes. I am also inspired to work with our larger community of stakeholders as we look for new opportunities to grow the notoriety of our events and participants.”
At USA Football, Provost helped the organization standardize coaches’ education, grow flag football and create new modified games that resulted in mass adoption among stakeholders, parents, coaches, and players at all levels. At IFAF, Provost led initiatives including the organization being recognized by the International Olympic Committee as the International Governing Body.
“We are all very excited about the appointment of Adam Provost as our new CEO,” said Tom Bickner, chairman of the board. “Adam’s proven track record and extensive experience in sports management, make us all very optimistic that the future looks bright for our organization and the sports of ski jumping and nordic combined.”
Provost has also held positions with Major League Baseball’s Tampa Bay Rays, the University of Kansas and the Canadian Football League’s Hamilton Tiger-Cats. He will take over for Billy Demong, who resigned in March.
“We are thrilled to have someone of Adam’s caliber to lead USA Nordic as we enter our next chapter,” said Matt Petri, board member and chair of the CEO search committee. “Adam is an established leader that clearly set himself apart during our search process. We believe that his background and capabilities align with our strategic vision, and we are confident that his collaborative mindset and team building skills make him the ideal choice as our new CEO.”