For the first time, a national governing body will partner with a CBD manufacturer as part of a formal partnership.

USA Triathlon will partner for the next four years with Pure Spectrum CBD, a Colorado-based firm that bills itself as at the forefront of CBD’s burgeoning presence in the sports industry.

Found naturally in cannabis plants, CBD is a non-psychoactive substance that does not produce the sensation of a high for users. The United States Anti-Doping Agency and World Anti-Doping Agency allow its use both in and out of competition.

“With its athlete-first approach and proven commitment to safety, quality and accuracy, Pure Spectrum is a clear leader in the growing CBD industry,” said Rocky Harris, chief executive officer at USA Triathlon. “We are partnering with Pure Spectrum to help educate triathletes of all levels about CBD and to provide a fully vetted CBD option.”

Pure Spectrum fully controls its own production process, starting with sustainable growing practices on the largest phytocannabinoid farm in the nation. All products undergo batch-specific testing in multiple third-party labs to verify their contents and potencies are as listed on the label, and to ensure they contain no THC, the psychoactive compound found in marijuana.

“We understand the incredible stress competitive sports puts on the body, which is why we’re proud to partner with USA Triathlon to bring the benefits of CBD to the most elite athletes competing today,” said Brady Bell, chief executive officer and founder of Pure Spectrum. “We want to provide athletes with an option they can have the utmost confidence in.”