Dear Event Doctor: The NFL has a command room for the Super Bowl so that key representatives can be near each other. The same approach has proven beneficial for our much smaller event in years past. As you go about planning events, who are the people you feel must be in that room? And who doesn’t need to be there? —Room Service
Dear Room: The NFL indeed installs a command center it calls “NFL Control” at the Super Bowl’s host stadium, where senior members of the management team representing many operational areas are posted on game day. Those people include the head of events, head of security, general manager of stadium operations, a senior member of the local law enforcement and fire prevention agencies, and transportation, medical services, media relations, broadcasting and game operations representatives, among others. Nearly anyone working on game day is in communication with someone at NFL Control, or can quickly access someone who is.
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The Event Doctor is sports-event veteran Frank Supovitz, president and chief experience officer of Fast Traffic Events & Entertainment, an event management and consulting firm. From 1992 to 2014, Supovitz served as the senior event executive for the National Football League and National Hockey League. He is also the author of “The Sports Event Management and Marketing Playbook.” Questions for The Event Doctor can be emailed to Frank Supovitz at email@example.com.