Sports betting operator William Hill US has announced a multiyear deal with the NHL’s New Jersey Devils and Prudential Center, making the Devils the first professional sports team to partner with a sport book in New Jersey since the state allowed legalized sports wagering. The sponsorship includes a suite at the arena in Newark, New Jersey, that will feature 20 digital screens showcasing sports events and listing odds for people to bet on their mobile devices while at the game.
The “William Hill Sports Lounge” will be open for all Devils home games and at all other concerts and special events held at the arena. “We are thrilled to partner with the New Jersey Devils and Prudential Center,” said Joe Asher, CEO of William Hill. “With three retail William Hill Sports Books and our Mobile Betting app now available in the Garden State, engaging New Jersey sports fans is extremely important for us. This partnership provides us with a number of fantastic opportunities to connect directly with the passionate supporters of New Jersey’s hockey team.”
“In William Hill, we have found a partner that shares our dedication to the state of New Jersey and our commitment to creating a dynamic and engaging fan experience,” said Hugh Weber, president of Harris Blitzer Sports & Entertainment, the New Jersey Devils and Prudential Center. “As the No. 8‐ranked arena in the world and in light of the New Jersey Devils’ international roster and fanbase, it was only natural that our first partner in this dynamic new category be a trusted, international brand like William Hill.”
The deal also calls for a TV‐visible dasherboard, dynamic, in‐arena signage and recognition on the LED ribbon board of the “William Hill Line Change,” which will occur at the first New Jersey Devils’ line change each period. During Devils games, updated league‐wide odds, presented by William Hill, will be displayed on Prudential Center’s scoreboard.