Photograph: World Surf League

Red Bull and World Surf League Announce Multiyear Partnership

The World Surf League has announced a multiyear global partnership with Red Bull that makes Red Bull the official energy drink of the Championship Tour (CT), Big Wave Tour (BWT) and Big Wave Awards. In addition, the league will launch the Red Bull Airborne Series, a three-event specialty series that will highlight aerial surfing. The […]

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MGM Sponsors Opening MLB Series in Tokyo

MGM Resorts International has been named title sponsor of the 2019 MGM MLB Opening Series in Tokyo, an opening series that will be played between the Oakland A’s and the Seattle Mariners. The games, which will kick off the Major League Baseball regular season, will be played March 20–21 at the Tokyo Dome. The agreement […]

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USA Swimming and Phillips 66 Renew Partnership Through 2023

USA Swimming and Phillips 66, an energy manufacturing and logistics company, have extended their longtime partnership. The multiyear renewal marks the longest-running partnership in national governing body history, with the 50-year anniversary coming up in 2023. “We are thrilled to have such an engaged partner continue to support our organization and our athletes, helping to shine a […]

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USA Hockey and North American Hockey League Announce Partnership

USA Hockey and the North American Hockey League have partnered to further improve the junior hockey development program in the United States. Through the enhanced, long-term partnership, USA Hockey will provide additional resources to the NAHL to continue to improve all facets of the league, including player development, coaching, officiating and overall visibility. “The North American Hockey League […]

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USA Synchro Partners With Team IP on Merchandise

USA Synchro has announced an agreement with Team IP to serve as the national governing body’s exclusive provider of event merchandise, staff apparel, volunteer apparel and judge apparel. Team IP will also provide online retail integration for the NGB, which governs the sport of synchronized swimming. “We are thrilled to be working with Team IP as our […]

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U.S. Soccer Partners With Deloitte Through 2021

Under the terms of a new multiyear partnership, Deloitte will serve as the official professional services provider of the U.S. Soccer Federation and foundational sponsor of SheBelieves through 2021. The deal kicks off on March 9 when Deloitte will serve as title sponsor of the second annual U.S. Soccer SheBelieves Summit at Nike’s headquarters in New York City. “Inspiring young women […]

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Topgolf in Centennial, CO (PRNewsFoto/Topgolf)

Super League Gaming to Bring Events to Topgolf Venues

Super League Gaming and Topgolf have partnered to bring amateur competitive video gaming events to Topgolf venues across the country. The program will begin this month in Las Vegas at the amateur esports company’s event series Super League Clash Nights. Super League provides competitive video gamers with opportunities to experience their sport like the pros through in-person and […]

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Acura Drives Into Long Beach Grand Prix Sponsorship

Acura has been named the title sponsor of the Grand Prix of Long Beach in California. The luxury car manufacturer takes over from Toyota, which has been the race’s title sponsor for 38 years until it announced last year it would no longer support the race. The 45th Grand Prix of Long Beach, one of the key stops […]

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MGM Reaches Deal to Sponsor Sacramento Kings Interactive Game

The NBA’s Sacramento Kings have announced a partnership with MGM Resorts International and tech firm Xperiel to enhance the team’s “Call the Shot” predictive gaming options for fans. The game has existed in the team’s app since 2016 but under terms of the new deal, MGM becomes the presenting partner of the game. It’s a similar […]

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