Photograph: World Surf League

Red Bull and World Surf League Announce Multiyear Partnership

The World Surf League has announced a multiyear global partnership with Red Bull that makes Red Bull the official energy drink of the Championship Tour (CT), Big Wave Tour (BWT) and Big Wave Awards. In addition, the league will launch the Red Bull Airborne Series, a three-event specialty series that will highlight aerial surfing. The […]

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MGM Sponsors Opening MLB Series in Tokyo

MGM Resorts International has been named title sponsor of the 2019 MGM MLB Opening Series in Tokyo, an opening series that will be played between the Oakland A’s and the Seattle Mariners. The games, which will kick off the Major League Baseball regular season, will be played March 20–21 at the Tokyo Dome. The agreement […]

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USA Swimming and Phillips 66 Renew Partnership Through 2023

USA Swimming and Phillips 66, an energy manufacturing and logistics company, have extended their longtime partnership. The multiyear renewal marks the longest-running partnership in national governing body history, with the 50-year anniversary coming up in 2023. “We are thrilled to have such an engaged partner continue to support our organization and our athletes, helping to shine a […]

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USA Hockey and North American Hockey League Announce Partnership

USA Hockey and the North American Hockey League have partnered to further improve the junior hockey development program in the United States. Through the enhanced, long-term partnership, USA Hockey will provide additional resources to the NAHL to continue to improve all facets of the league, including player development, coaching, officiating and overall visibility. “The North American Hockey League […]

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Fox Sports to Air USBC Masters and U.S. Open

Fox Sports will televise the USBC Masters and U.S. Open bowling events as part of its Go Bowling! PBA Tour television package. The multiyear arrangement was announced by the Professional Bowlers Association, the United States Bowling Congress and the Bowling Proprietors’ Association of America at the BPAA Mid-Winter Summit in New Orleans. As part of the deal, Fox Sports will televise the U.S. Open live from […]

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Tennis Channel to Build Broadcast Center at USTA National Campus

The USTA and Tennis Channel have reached an agreement on the construction and operation of a permanent broadcast center at the USTA National Campus in Orlando. The venue will allow Tennis Channel to produce and broadcast live coverage of USTA professional, collegiate, adult and junior level events at the campus. The agreement also grants Tennis Channel the rights […]

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AEG to Rename Southern California Venue Dignity Health Sports Park

AEG and Dignity Health have reached a deal that will rename the Carson, California, home of the MLS LA Galaxy and NFL Los Angeles Chargers as Dignity Health Sports Park. The stadium, previously know at StubHub Center, will rebrand effective January 1. As part of the agreement, Dignity Health will also become the official health […]

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The Big East Conference and Madison Square Garden Company Extend Partnership Through 2028

The Big East Conference and the Madison Square Garden Company, which owns the Madison Square Garden arena in New York City, has announced a partnership extension through 2028. Under terms of the agreement, the Big East Tournament will be held at the arena and the tournament will be staged on its traditional dates at the close of college basketball’s […]

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