U.S. Figure Skating, iHeart Reach Content Deal for Olympic Games

U.S. Figure Skating has announced a partnership with iHeartMedia to become an official partner of the national governing body leading into the Olympic Winter Games in Milano-Cortina, Italy. Under the deal, iHeart will deliver original audio storytelling, athlete-driven content and promotional support across its audio ecosystem, reaching more than a 250 million listeners each month across its broadcast radio stations, podcasts, digital platforms, live events and more.

iHeart intends to activate at the Games at the Ice House in Milan, Italy, from February 6–22, serving as a content studio and broadcast hub for iHeartRadio talent and creators. The activation will include:

• A dedicated iHeart Podcasts studio and broadcast space

Sponsored Content

• Exclusive athlete interviews in collaboration with U.S. Figure Skating for use across iHeart platforms
• Original, Olympic-themed audio storytelling designed to connect fans with the athletes, moments and stories surrounding the Games

“We are thrilled to be partnering with iHeartMedia in an exciting time for U.S. Figure Skating as we look ahead to the U.S. Championships and the Olympic Winter Games,” U.S. Figure Skating Chief Commercial Officer Annie White said. “As a company that shares our commitment to meaningful audience connection, iHeartMedia will help us amplify excitement around our athletes, our events and our national programs, including Learn to Skate USA and SkateFests across the country.”

In addition, iHeart will support U.S. Figure Skating through a multi-channel promotional campaign leading into the 2026 Prevagen U.S. Figure Skating Championships in St. Louis as well as the organization’s broader Olympic-year initiative, called “Leave Your Mark.”

“We’re proud to partner with U.S. Figure Skating at such a pivotal moment for the sport,” said Michael Biondo, president of business development and strategic partnerships at iHeartMedia. “From original audio storytelling to on-site activation at the Ice House in Milan, this partnership allows us to spotlight the dedication, artistry and athleticism of these incredible athletes while bringing fans closer to the moments that define the journey to the Winter Olympic Games.”

iHeartRadio also serves as the exclusive audio partner for NBCUniversal’s coverage of the Olympic Winter Games in Milano-Cortina, providing audio support and original content on Olympic-themed podcasts and more.