The future home of the AHL’s Coachella Valley Firebirds will be called Acrisure Arena after Oak View Group announced a 10-year naming rights deal on Wednesday with the financial technology firm.
Acrisure Arena, located in Palm Springs, California, is projected to open for the 2022-2023 American Hockey League season and host more than 150 major events annually. In addition to naming rights to the arena, the agreement includes permanent exterior signage, entitlement to the Arena’s largest premium private hospitality space and prominent logo placement on the roof, center ice, and scoreboards throughout the venue.
“We are proud to announce our naming rights agreement with Acrisure,” said Tim Leiweke, chief executive officer of Oak View Group and leader of the arena project. “Acrisure Arena will be the crown jewel of the entire Coachella Valley and a major destination for the biggest artists, concerts, and sporting events in the world. Acrisure and Oak View Group are dedicated to using this platform to improve the lives of everyone in the Coachella Valley.”
Acrisure Arena will feature 11,500 seats, including modern suites and four premium hospitality clubs available only to 920 Premium Seats and Suite ticketholders. It will be the home of the Seattle Kraken’s AHL affiliate in the Firebirds and include an adjoining facility that will serve as a year-round community gathering space and the training center for the AHL team.
Financial terms were not disclosed. This is the first stadium or arena sponsorship for Acrisure.
“The Acrisure Arena reflects our commitment to raising awareness of the multiple financial solutions we’re proud to offer our customers. California is home to the greatest number of Acrisure clients and is the perfect market for us to enter into this type of naming rights opportunity,” said Greg Williams, co-founder, chief executive officer and president of Acrisure. “As we’ve grown significantly, we are proud to contribute to the continued growth and development of the Coachella Valley and look forward to the benefits this facility brings to the local community as well as our customers.”