Allied Esports is bringing esports to the mall, announcing a three-day event at Brookfield Properties’ First Colony Mall in Sugar Land, Texas. The event will be staged with the help of the Allied Esports Truck, an 18-wheel, 80-foot, 35-ton mobile gaming competition arena that will be stationed on the south end of the First Colony Mall’s exterior lawn.
The event will be held March 26–28. Participants will compete in Mario Kart 8 Deluxe with a chance to win an all-expense paid trip to Las Vegas to compete on the main stage at HyperX Esports Arena Las Vegas.
The arrangement is part of a strategic partnership between Allied Esports and Brookfield that will soon see permanent esports venues built at shopping malls around the country.
“The activation of this partnership has been a long time coming, and we are excited to welcome the Allied Esports Truck to the lawn at First Colony Mall,” said Katie Kurtz, senior vice president of development at Brookfield Properties. “At Brookfield, we’re constantly looking for new and fresh entertainment options to bring to our communities. This will be one of our first in-person events at our centers in over a year, and the Saturday Night Speedway tournament is a great way to kick our lawn programming back off.”
Allied Esports has deployed its truck to other events such as Super Bowl LIII, the Daytona 500, DreamHack, CES, WonderCon, KAABOO, E3, VidCon and Posty Fest. This will be the truck’s first appearance outside of Nevada and California since the onset of the pandemic.
“We have the unique ability to take our mobile esports trucks on the road and give fans across the country the chance to compete in a one-of-a-kind tournament setting as an extension of our Las Vegas arena experience,” said Jud Hannigan, CEO of Allied Esports. “We are thrilled to team up with our partners at Brookfield for this ‘Speedway’ event and give Texas gamers the opportunity to play their way to the ultimate gaming destination, HyperX Esports Arena Las Vegas.”