Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Allied Esports and the University of Nevada Las Vegas cut the ribbon to unveil a new state-of-the-art gaming lounge on the school’s campus on January 24. The Tonopah Esports Lounge, located within the Tonopah dormitory, features 25 PCs with gaming monitors, headsets, mouse pads, gaming mouses and ergonomic gaming chairs. All the equipment and accessories […]
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HyperX has announced the renewal of its exclusive naming rights agreement for Allied Esports’ HyperX Arena Las Vegas at Luxor Hotel and Casino on the Las Vegas Strip. HyperX, which makes esports and gaming peripherals, was the first naming rights sponsor on the esports arena after it opened in 2018. The renewal is a multiyear arrangement […]
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Allied Esports has announced a partnership with NASCAR that will bring the company’s 18-wheel gaming truck to various upcoming races to add an esports component to those events. The Allied Esports Truck will begin its activation August 6–8 at the Go Bowling at the Glen in Watkins Glen, New York, and conclude November 4–7 at […]
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Allied Esports is bringing esports to the mall, announcing a three-day event at Brookfield Properties’ First Colony Mall in Sugar Land, Texas. The event will be staged with the help of the Allied Esports Truck, an 18-wheel, 80-foot, 35-ton mobile gaming competition arena that will be stationed on the south end of the First Colony […]
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HyperX will continue as the naming rights partner for Esports Arena Las Vegas at the Luxor Hotel and Casino under terms of a renewal for the gaming products company. As part of the multiyear deal with Allied Esports, HyperX will continue to receive prominent branding and signage inside and outside of the venue, as well […]
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When Esports Stadium Arlington opened in 2018 in Texas, it marked the dawn of a new era for esports and live events. The first esports-specific venue at a municipally owned building—a renovation of the city’s convention center—it marked a landmark in the evolution of esports and the facilities that could support live esports events. Before […]
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Allied Esports has announced that it will partner with architecture, engineering, design and planning firm HOK on its strategy to create new esports venues in shopping mall locations around the country. The two companies are expected to begin work immediately on the first location, which was recently announced for Simon’s Mall of Georgia in Buford, […]
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Does the future of esports lie at the shopping mall? Allied Esports and Simon, one of the largest mall developers and operators in the country, are betting it will. The companies have announced that Mall of Georgia in Buford, Georgia, will be the location for the companies’ first dedicated esports venue as part of a […]
Continue ReadingThe Simon Cup, a new esports competition, will have regional finals and festivals in New York and Los Angeles before culminating in a Grand Final at Las Vegas’ HyperX Esports Arena with a $50,000 shopping grand prize going to the winner. The Fortnite event will be co-produced by Allied Esports and Simon, the owner of […]
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Black Ridge Acquisition Corp. has an agreement to become a shareholder of Allied Esports, a global esports entertainment company, with the goal of creating dedicated esports venues and experiences at selected locations throughout the United States. The agreement will be made through Simon Equity Development LLC. In the agreement, Simon will acquire $5 million in […]
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.@gkelite has unveiled the first three leotards in its 2024 @TeamUSA Collection, which the @USAGym athletes will wear this summer at the 2024 Olympic Summer Games in Paris.
The @NHL has approved the sale of the @ArizonaCoyotes to @utahjazz owner Ryan Smith for $1.2 billion, as well as the relocation of the franchise to Salt Lake City starting with the 2024-2025 season.
The @PGA announced today that The Ocean Course at @kiawahresort in Kiawah Island, South Carolina, will host the 2031 @PGAChampionship. Additionally, the 2029 Girls and Boys Junior PGA Championships will be contested at Kiawah Island Golf Resort.
The @FIBA 3x3 season will be collaborating with @KarlLagerfeld with 3×3 players from different teams and countries. It will include a range of events and promotions throughout the season, blending @FIBA3x3 with Karl Lagerfeld’s signature style.
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