Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Allied Esports and NASCAR will once again bring the eNASCAR Arcade on the Allied Esports Truck to 17 race weekends across the 2022 NASCAR Cup Series schedule, starting at the Daytona 500 on February 19–20. In the second half of the 2021 Cup Series schedule, the truck visited seven races with eNASCAR Arcade activations offering attendees […]
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Esports is coming to the Goodyear Cotton Bowl Classic, as Allied Esports will bring its Allied Esports Truck to the College Football Playoff Semifinal in Arlington, Texas. The 18-wheel mobile gaming truck will include an eNASCAR Arcade activation with Goodyear providing attendees a unique racing experience on virtual NASCAR tracks using iRacing simulators on the […]
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Allied Esports has announced a partnership with NASCAR that will bring the company’s 18-wheel gaming truck to various upcoming races to add an esports component to those events. The Allied Esports Truck will begin its activation August 6–8 at the Go Bowling at the Glen in Watkins Glen, New York, and conclude November 4–7 at […]
Continue ReadingAllied Esports is bringing esports to the mall, announcing a three-day event at Brookfield Properties’ First Colony Mall in Sugar Land, Texas. The event will be staged with the help of the Allied Esports Truck, an 18-wheel, 80-foot, 35-ton mobile gaming competition arena that will be stationed on the south end of the First Colony […]
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Nevada could become the first state in the country to set up an esports commission akin to a boxing or gaming commission to regulate the sport after a bill was introduced into the State Senate this week. “The events for these major tournaments bring hundreds of thousands of people to cities around the world and […]
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HyperX will continue as the naming rights partner for Esports Arena Las Vegas at the Luxor Hotel and Casino under terms of a renewal for the gaming products company. As part of the multiyear deal with Allied Esports, HyperX will continue to receive prominent branding and signage inside and outside of the venue, as well […]
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When Esports Stadium Arlington opened in 2018 in Texas, it marked the dawn of a new era for esports and live events. The first esports-specific venue at a municipally owned building—a renovation of the city’s convention center—it marked a landmark in the evolution of esports and the facilities that could support live esports events. Before […]
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Allied Esports has announced that it will partner with architecture, engineering, design and planning firm HOK on its strategy to create new esports venues in shopping mall locations around the country. The two companies are expected to begin work immediately on the first location, which was recently announced for Simon’s Mall of Georgia in Buford, […]
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Allied Esports has launched a venue affiliate program designed to encourage more development of esports-specific properties. The Allied Esports Property Network will allow entities to license Allied Esports’ design, development and operations for their own venues. Affiliate members will also be able to tap into the tournament system being offered at other Allied Esports venues with […]
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For years, the main ballroom at the Arlington Convention Center in Texas functioned as such spaces usually do. The 35,000-square-foot carpeted room accommodated meetings, and its adjacent meeting rooms were sufficient for breakout sessions. But the Arlington Convention & Visitors Bureau is shifting gears completely for the space in what could be a sign of […]
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.@gkelite has unveiled the first three leotards in its 2024 @TeamUSA Collection, which the @USAGym athletes will wear this summer at the 2024 Olympic Summer Games in Paris.
The @NHL has approved the sale of the @ArizonaCoyotes to @utahjazz owner Ryan Smith for $1.2 billion, as well as the relocation of the franchise to Salt Lake City starting with the 2024-2025 season.
The @PGA announced today that The Ocean Course at @kiawahresort in Kiawah Island, South Carolina, will host the 2031 @PGAChampionship. Additionally, the 2029 Girls and Boys Junior PGA Championships will be contested at Kiawah Island Golf Resort.
The @FIBA 3x3 season will be collaborating with @KarlLagerfeld with 3×3 players from different teams and countries. It will include a range of events and promotions throughout the season, blending @FIBA3x3 with Karl Lagerfeld’s signature style.
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