allied esports truck

Allied Esports and NASCAR Partner on Truck Activation

Allied Esports has announced a partnership with NASCAR that will bring the company’s 18-wheel gaming truck to various upcoming races to add an esports component to those events. The Allied Esports Truck will begin its activation August 6–8 at the Go Bowling at the Glen in Watkins Glen, New York, and conclude November 4–7 at […]

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Allied Esports Deploys Mobile Gaming Arena to Texas Mall

Allied Esports is bringing esports to the mall, announcing a three-day event at Brookfield Properties’ First Colony Mall in Sugar Land, Texas. The event will be staged with the help of the Allied Esports Truck, an 18-wheel, 80-foot, 35-ton mobile gaming competition arena that will be stationed on the south end of the First Colony […]

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HyperX Esports Arena Las Vegas

HyperX Extends Naming Rights Deal at Esports Arena Las Vegas

HyperX will continue as the naming rights partner for Esports Arena Las Vegas at the Luxor Hotel and Casino under terms of a renewal for the gaming products company. As part of the multiyear deal with Allied Esports, HyperX will continue to receive prominent branding and signage inside and outside of the venue, as well […]

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The Evolution of Esports Venues

When Esports Stadium Arlington opened in 2018 in Texas, it marked the dawn of a new era for esports and live events. The first esports-specific venue at a municipally owned building—a renovation of the city’s convention center—it marked a landmark in the evolution of esports and the facilities that could support live esports events. Before […]

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Allied Esports Partners with HOK for Esports Mall Venues

Allied Esports has announced that it will partner with architecture, engineering, design and planning firm HOK on its strategy to create new esports venues in shopping mall locations around the country. The two companies are expected to begin work immediately on the first location, which was recently announced for Simon’s Mall of Georgia in Buford, […]

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Allied Esports Launches Venue Affiliate Program

Allied Esports has launched a venue affiliate program designed to encourage more development of esports-specific properties. The Allied Esports Property Network will allow entities to license Allied Esports’ design, development and operations for their own venues. Affiliate members will also be able to tap into the tournament system being offered at other Allied Esports venues with […]

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